Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: November 2019

Case study: Cawston Press

Founded by experienced food industry actors in 2000, Cawston Press claims to “show the rest of the soft drinks world how it should be done”. The company has seen steady sales growth over the past few years, reaching $18m in 2018, and is now available across 20 countries. 

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Published: November 2017

Case Study: Charlie Bigham's

Charlie Bigham’s was created in 1996, with the aim to create “really delicious, top quality dishes – putting in all the love and attention that you would if you were to cook them yourself”. The brand offers premium quality ready meals that are intended to be cooked in the oven or on the hob – they should not come anywhere near a microwave.

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Published: July 2022

Case study: Charlie Bigham's (2022 update)

A privately-owned company has redefined the UK’s ready meal category. Charlie Bigham’s is proof that it is possible to succeed despite selling your products at a 100%+ price premium, and despite being told by supermarket executives that your strategy needs to change.

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Published: November 2021

Case study: Cheribundi

Cheribundi's tart cherry juice for athletic recovery is available in 50,000 retailers across the US and the brand is proof that good science is nothing, if your product doesn’t simultaneously connect to key market trends and fashionable belief.

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Published: August 2022

Case study: Chobani Complete

Communicating about quality protein is an untapped opportunity, and one that Chobani realises the value of. With its Complete range, the brand creates a point of differentiation compared to other dairy protein products – and a competitive advantage compared to plant-based products. This is a key reason why sales of Chobani Complete reached $34.1m in its first full year on the market.

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Published: October 2022

Case study: Chobani Oat

Chobani Oat is proof that if your customers are loyal enough, and your strategy is good enough, they will follow you into a brand new category. The launch of Chobani Oat in 2019 marked the company's first foray outside of the yoghurt aisle and it has served them well.

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Published: May 2022

Case study: Confetti

This Singapore-based brand upcycles 'ugly' vegetables and turns them into nutrient-dense snacks. The brand combines six of the most powerful market trends and is a good lesson in branding and CSR done well. 

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Published: October 2017

Case Study: Cow Candy

Danyel O’Connor, mother of two, was looking for a kids snack that was not excessively processed or contained excessive amounts of sugar. In January 2013 she created Cow Candy, a fruit flavoured Monterey Jack cheese.

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Published: June 2021

Case study: Creative Snacks

Mars-owned Creative Snacks is a leading brand of coconut snacks and almond clusters and shares many similarities with sister company KIND. The brand connects to 7 key trends and offers trail mixes and cluster-style snacks with a clear better-for-you proposition.

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Published: September 2022

Case study: Crystal Farms Cheese Wraps

Cheese is being reinvented as something indulgent-yet-healthy in consumers’ mind, and Crystal Farms is one of many brands that is benefiting from this. The brand launched its most innovative product to date in 2020, which made sales of $16.6m in its first full year on the market.

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