Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

Sort by date
Published: November 2017

Case Study: Charlie Bigham's

Charlie Bigham’s was created in 1996, with the aim to create “really delicious, top quality dishes – putting in all the love and attention that you would if you were to cook them yourself”. The brand offers premium quality ready meals that are intended to be cooked in the oven or on the hob – they should not come anywhere near a microwave.

Download powerpoint
Published: July 2022

Case study: Charlie Bigham's (2022 update)

A privately-owned company has redefined the UK’s ready meal category. Charlie Bigham’s is proof that it is possible to succeed despite selling your products at a 100%+ price premium, and despite being told by supermarket executives that your strategy needs to change.

Download powerpoint
Published: January 2024

Case study: Charlie Bigham's (2024 update)

Charlie Bigham’s has redefined the UK’s ready meal category. It is proof that it is possible to succeed despite selling your products at a 100%+ price premium, and despite being told by supermarket executives that your strategy needs to change.  

Download powerpoint
Published: November 2021

Case study: Cheribundi

Cheribundi's tart cherry juice for athletic recovery is available in 50,000 retailers across the US and the brand is proof that good science is nothing, if your product doesn’t simultaneously connect to key market trends and fashionable belief.

Download powerpoint
Published: August 2022

Case study: Chobani Complete

Communicating about quality protein is an untapped opportunity, and one that Chobani realises the value of. With its Complete range, the brand creates a point of differentiation compared to other dairy protein products – and a competitive advantage compared to plant-based products. This is a key reason why sales of Chobani Complete reached $34.1m in its first full year on the market.

Download powerpoint
Published: October 2022

Case study: Chobani Oat

Chobani Oat is proof that if your customers are loyal enough, and your strategy is good enough, they will follow you into a brand new category. The launch of Chobani Oat in 2019 marked the company's first foray outside of the yoghurt aisle and it has served them well.

Download powerpoint
Published: October 2024

Case study: Chomps

This meat snacking brand was the 7th fastest growing CPG brand in the US in 2023 and validates animal protein and the re-birth of meat as a consumer health choice.

Download powerpoint
Published: May 2023

Case study: Clif

Clif illustrates the value of promoting your product on an energy platform - especially if your target market is active, adventurous consumers like in the case of Clif. The brand has maintained a consistent energy focus since its inception 25+ years ago and has been rewarded for this by consumers.

Download powerpoint
Published: December 2024

Case study: Clio

With its chocolate-covered Greek yoghurt bars, Clio represents the combination of two very powerful strategies: Permission to indulge and traditional food reinvented. It has been rewarded with retail sales of around $60m. 

Download powerpoint
Published: May 2022

Case study: Confetti

This Singapore-based brand upcycles 'ugly' vegetables and turns them into nutrient-dense snacks. The brand combines six of the most powerful market trends and is a good lesson in branding and CSR done well. 

Download powerpoint