Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: December 2018

Case study: Labnosh

Taking inspiration from US-based Soylent, university friends James Park and Yun Sei-Yeoung founded Labnosh in Seoul in 2014. Labnosh targets Millennials with their "futuristic food alternative" and managed to grow their sales by over 300% in 2016-2017. 

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Published: September 2018

Case Study: Lindahls

The Swedish pioneers in both Greek yoghurt and quark continue to show signs of trend awareness. They launched the first RTD smoothie bowl in the Swedish market earlier this year, and are hoping that this will help turn sales upward again. 

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Published: August 2019

Case study: Little Jude's

Small-batch luxury ice-cream maker Jude's is looking to disrupt kids' ice cream with a low sugar promise. Sub-brand Little Jude's launched in 2017, and its fruit & veggie lollies has a sugar level 46% below the UK government’s 2020 target. 

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Published: November 2017

Case Study: Love Beets

Love Beets was founded in England in 2010 by vegetable growers Guy and Katherine Shropshire, who grew and sold their salad vegetables in the UK. On on a visit to the US they saw an opportunity to market and merchandise beets, so they started to experiment with various marinated beets recipes, and took these to the Fancy Food Show in NYC.

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Published: September 2018

Case Study: Löfbergs

One-hundred-and-twelve-year-old coffee roaster Löfbergs shows that a family-owned business can innovate and keep up with the times. The Swedish company has successfully stepped into RTD coffee and is proving itself able to compete with the giants of the coffee business.

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Published: December 2019

Case study: Marty's

Danone enters the UK ambient kids’ snacks market for the first time with its Marty’s brand of allergy-friendly snacks. Products from Marty’s are free from peanuts, egg and gluten and are claimed to be “delicious snacks that you can trust”.

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Published: October 2017

Case Study: Meta Matcha

Founded in 2015, Meta Matcha is a New York based brand with the ambition of offering a viable alternative to coffee in their rannge of matcha based RTD drinks and powders

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Published: July 2018

Case Study: Moma

Founded in 2005 by management consultant Tom Mercer, MOMA started as a healthy takeaway breakfast business. In 2011 the company moved away slightly from the direct-to-consumer business and started selling to airlines, stores and offices. Within the next year they became a wholesale only business.

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Published: October 2018

Case Study: MyMuesli

MyMuesli is a company whose success is fuelled by the personalisation trend, offering consumers to blend their own muesli from 83 different ingredients. With sales approaching $60m and successful cooperations with major companies like Emmi, the future for MyMuesli is looking bright. 

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Published: October 2017

Case Study: Natural Delights

Natural Delights have successfully harnessed consumer interest in natural alternatives to sugar to grow their well-established date business in the US

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