Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: October 2018

Case Study: Njie

Swedish ex-MMA fighter Assan Njie was struggling to find healthy, convenient food products to fuel his sports career and decided to do something about it. Founded in 2008, Njie boomed with the launch of the ProPud brand of protein puddings in 2015 and sales have increased by 431% since - much thanks to successful use of the 'permission to indulge' strategy.

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Published: February 2019

Case study: Nocco

NOCCO, No Carbs Company, has become the most talked about energy drink brand on the Swedish market. Sales have grown by 893% since launch in 2014, and the brand's BCAA drinks are endorsed by a range of athletes and fitness influencers.

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Published: May 2019

Case study: Oatly

For its first two decades, Oatly was a niche brand with slow growth. Seven years ago that changed, and the brand’s sales have grown by an impressive 285% in the past 10 years. The Swedish brand is now active in major markets like the US and China, and promotes its products mainly on transparency and environmental health platforms. 

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Published: August 2019

Case study: Off The Eaten Path

Following PepsiCo’s October 2016 commitment to a multibillion-dollar spend on developing healthier drinks and snacks, the company launched Off the Eaten Path in 2017. The brand of healthier crisps offers "snacks for the curious" and was said to be one of PepsiCo's best performing brands in the first half of 2019.

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Published: November 2018

Case study: Oomi

With the world's first fish protein-based noodles, Oomi connects to at least two key trends: the protein trend and the better carbs trend. The brand was listed in four major supermarkets in the UK within two years of launch, promoting the product mainly for its nutritional values. 

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Published: January 2019

Case study: P3

Combining products from Kraft’s most protein-rich brands, the convenient multi-compartment snack trays from P3 have become immensly popular and sales have surged by over 150% since launch.

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Published: October 2019

Case study: Paper Boat

Paper Boat has made it their mission to reinvent traditional Indian beverages which have began to fall out of favour among millennials. The brand has been a key driver of parent company Hector Beverages’ fast growth in the past few years, and is an excellent example of a brand that uses provenance and nostalgia to build consumer loyalty. 

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Published: February 2019

Case study: Pastoret

Family-owned Pastoret has grown to become a $25 million brand and is an excellent example of a brand that has succeeded thanks to the Authenticity & Provenance trend. With great-tasting yoghurt products and modern branding of an artisanal product, the brand has seen impressive sales growth in the past few years. 

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Published: November 2019

Case study: Peak Chocolate

Peak Chocolate combines dark chocolate with some of the most well-known and researched sports supplements, such as creatine and BCAA. The company was not off to an easy start, but has managed to grow and now offers three different products across Australia. 

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Published: April 2019

Case study: Perfect Bar

Family-run Perfect Bar became the first brand in the US to offer refrigerated protein bars when it launched in 2008. Pioneering a new product concept like this is challenging, but the brand has persisted and is now available in more than 20,000 retailers across the US. 

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