Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: October 2019
Case study: Emergen-C
During its four decades on the market, the Emergen-C brand has attracted a very loyal following among American consumers looking to boost their health with various supplements. Emergen-C is today the market leader in liquid vitamin and mineral brands in the US and has products that can help with anything from digestive problems to sleeplessness.
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Published: July 2020
Case study: Enfamil
A product from a 60-year-old brand turned out to be the second most successful launch in the US in 2019, earning an impressive $230 million (€205 million) in retail sales. Read more about Enfamil, the brand behind the hugely successful NeuroPro range, in this case study.
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Published: March 2021
Case study: Essentia
Essentia became the pioneer in alkaline water when it launched in 1998. 23 years later it remains the market leader and the business was sold to Nestlé earlier this month.
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Published: June 2025
Case study: Fage
Fage was the pioneer of Greek-style yoghurt in the US and many other key markets. While other brands may have made more noise over the years, Fage has rested comfortably in its strong Greek roots and been rewarded with growing sales and profitability.
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Published: February 2022
Case study: Fage
The pioneer of Greek-style yoghurt in the US and many other markets, Greek family business Fage has come a long way from its humble beginnings in 1926. Today it has a 15% share of the US Greek yoghurt market and revenues of over $500m.
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Published: June 2023
Case study: Fage (2023 update)
Family-run Fage, who pioneered Greek-style yoghurt in the US and many other markets more than 30 years ago, has come a long way from its humble beginnings in 1926. Today it has a 15% share of the US Greek yoghurt market and revenues of over $550m.
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Published: June 2025
Case study: Fairlife
Fairlife, one of Coca-Cola’s best-performing brands, is the American dairy industry’s successful response to the rise of plant milks. It has reinvented the US lactose-free milk category, driving total sales of lactose-free milk past $2.2 billion in 2024.
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Published: July 2019
Case study: Fairlife
The ultra-filtered milk invented by dairy farmers Sue and Mike McCloskey became an instant success when Coca-Cola launched it under the Fairlife brand in 2015. Sales reached $300m+ in 2018, but a recent animal abuse scandal on one of Fairlife's main farms may take its toll on the brand.
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Published: October 2022
Case study: Fairlife (2022 update)
With sales exceeding $1bn, Fairlife is one of Coca-Cola’s top performing brands and provides good lessons in how the dairy industry can respond to the rise of plant milks.
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Published: October 2017
Case study: Fazer vegetable breads
Formed in 1861, Fazer and offers a range of bakery, confectionery and cereal products. In 2015, the company launched breads containing various root vegetables and/or beans to reduce the grain flour content of the bread. Their product won the ’Positioning’ category of the Gama Innovation Award in 2016.
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