Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: June 2021
Case study: Graze (2021 update)
Graze is one of many companies that saw success during 2020 thanks to a strong DTC strategy. Since its acquisition by Unilever in 2019 the company has exited the US market, instead focusing its efforts on Europe.
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Published: November 2023
Case study: Graze (2023 update)
The Unilever-owned snacking company continues to struggle to get its sales back to pre-Covid and pre-acquisition levels. The brand started to lose money in 2019 and has not made a profit since. It’s a reminder that the snacking category has seen so many new brands and products over the last 15 years that it is now over-crowded and fiercely competitive.
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Published: March 2019
Case study: Grenade
With a focus on eye-catching packaging and disruptive marketing, Grenade has grown to become the 9th fastest growing company in the UK. Launched in 2010, the brand now enjoys sales just shy of $50m and its low carb, high protein products are available in around 80 countries worldwide.
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Published: December 2021
Case study: GT Living Foods
GT Living Foods is the 25 year old company that essentially created the $1.3bn kombucha category in the US. It remains the market leader today and had sales of around $300m in 2020.
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Published: June 2020
Case study: Halo Top (2020 update)
Halo Top is proof that even flashy challenger brands have a limit. Once a star performer with $342 million in revenue, the better-for-you ice cream brand's sales have started to tumble and fell by 41% between 2017-2019.
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Published: June 2022
Case study: Halo Top (2022 update)
Halo Top is proof that even flashy challenger brands have a limit. Once a star performer with $342 million in revenue, the better-for-you ice cream brand's sales have started to tumble and fell by 43% between 2017-2021. It is now trying to revive its fortunes by switching to ultra-filtered milk to deliver a creamier product.
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Published: April 2021
Case study: Happy Monkey
Happy Monkey is a rare example of a company that has managed to survive in the intensely competitive and difficult market segment that is kids nutrition. The company was one of the fastest growing smoothie brands in the UK during 2020 with retail sales growing by more than 50%.
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Published: November 2018
Case study: Health Warrior
Health Warrior has built their business on chia seeds and offers bars, protein powders and cake mixtures across the US. The brand was acquired by PepsiCo in October 2018, representing one of PepsiCo's biggest plays in better-for-you snacks.
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Published: July 2019
Case study: Healthy Choice
The CEO of ConAgra survived a heart attack in 1989 and proceeded to launch Healthy Choice - a range of healthy frozen foods developed in cooperation with FDA. Healthy Choice's sales have increased steadily ever since, growing by 16% in 2019 to reach $531m.
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Published: May 2023
Case study: HealthyCo
HealthyCo is one of many brands that show that the high-protein trend is here to stay. The brand broke through with its Proteinella product, a high-protein sweet spread intended as a healthier alternative to Nutella, in 2016 and had a CAGR of 21% between 2016-2021.
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