Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: October 2017

Case Study: Meta Matcha

Founded in 2015, Meta Matcha is a New York based brand with the ambition of offering a viable alternative to coffee in their rannge of matcha based RTD drinks and powders

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Published: March 2021

Case study: Moma (2021 update)

Since we last wrote about this British breakfast brand its sales have grown by 22% and it has forayed beyond breakfast products to enter the oat milk space. 

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Published: March 2020

Case study: Mossgiel Farm

Can a business be based on sustainability? Scottish dairy company Mossgiel Farm suggests that the answer to that question is ‘yes’. Bryce Cunningham has built Mossgiel Farm’s brand identity on sustainability and provenance and saw sales grow by over 100% in 2019. 

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Published: December 2021

Case study: Mud Wtr

Shane Heath got tired of the Silicon Valley culture and decided to leave the tech start-up industry to create Mud Wtr - an adaptogen-enriched powdered coffee alternative sold DTC. The brand has seen great success over the past year and is proof that it is possible to build a flourishing F&B business entirely without the help of traditional retailers.

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Published: October 2018

Case Study: MyMuesli

MyMuesli is a company whose success is fuelled by the personalisation trend, offering consumers to blend their own muesli from 83 different ingredients. With sales approaching $60m and successful cooperations with major companies like Emmi, the future for MyMuesli is looking bright. 

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Published: January 2020

Case study: Nairn's

Founded in 1896, Nairn’s has grown to become one of the UK’s biggest free-from brands. The Scottish oatcake company specialises in gluten-free and connects to an impressive nine of our identified key trends and mega trends for 2020.

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Published: October 2017

Case Study: Natural Delights

Natural Delights have successfully harnessed consumer interest in natural alternatives to sugar to grow their well-established date business in the US

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Published: November 2017

Case study: Nesfluid HydraNutrition®

Launched by Nestlé in France in September 2010, Nesfluid HydraNutrition® 's aim was to help people achieve the goals set by the nutritional guidelines, with the hydration and fruit consumption that entails. It was a health drink comprising 50% whey and coconut water, supplemented with various fruit juices, and vitamins. 

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Published: August 2021

Case study: Nick's

Nick’s is a rare example of a small international brand that has managed to conquer the US market. The Swedish maker of low-sugar ice cream and sweets achieved sales of over $20m in 2020 and provides an interesting lesson in focusing on taste vs. health, and what this can do to your brand.

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Published: October 2018

Case Study: Njie

Swedish ex-MMA fighter Assan Njie was struggling to find healthy, convenient food products to fuel his sports career and decided to do something about it. Founded in 2008, Njie boomed with the launch of the ProPud brand of protein puddings in 2015 and sales have increased by 431% since - much thanks to successful use of the 'permission to indulge' strategy.

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