Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: July 2019

Case study: Healthy Choice

The CEO of ConAgra survived a heart attack in 1989 and proceeded to launch Healthy Choice - a range of healthy frozen foods developed in cooperation with FDA. Healthy Choice's sales have increased steadily ever since, growing by 16% in 2019 to reach $531m.

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Published: May 2023

Case study: HealthyCo

HealthyCo is one of many brands that show that the high-protein trend is here to stay. The brand broke through with its Proteinella product, a high-protein sweet spread intended as a healthier alternative to Nutella, in 2016 and had a CAGR of 21% between 2016-2021.

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Published: August 2019

Case study: HelloFresh

With a sales growth of 115% since 2016, German meal kit delivery company HelloFresh has become the number one meal kit delivery service in the US while expanding in its 10 other international markets. With a focus on convenience and freshness, HelloFresh is now a unicorn company and achieved sales of $1.43 bn in 2018. 

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Published: February 2023

Case study: HeyTea

This photogenic chain of cheese tea stores pioneered the digitalisation of Chinese beverage chains and shows that Chinese consumers are no longer just chasing western brands. 

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Published: December 2018

Case study: Hippeas

Hippeas has been quoted as being one of the fastest growing natural snacking brands in the world. The brand's founder, Livio Bisterzo, was inspired by the trend for plant-based and nutrient-dense snacking and Hippeas has grown to become a $30m+ brand in two years.

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Published: July 2018

Case Study: Huel

Now updated with new market data: Huel is a UK based brand which offers a complete nutrition meal alternative - the brand name is a shortened form of "human fuel"

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Published: August 2021

Case study: Iswari

This Portuguese powder brand is an example of how growth and expansion is possible without going into mass retailers. It is also a good example of a social media marketing strategy done well.

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Published: September 2023

Case study: John West

The market leader in the British tinned fish market has shown many signs of clever innovation in its attempts to reinvent an uneventful staple category as a modern health food.

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Published: August 2018

Case Study: Kelda Go Soup

A traditional Arla-owned soup brand that started in 1992 has taken the step into the snacking market. With cold, drinkable soups Kelda is offering Swedish consumers a new and convenient way to consume vegetables on the go. 

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Published: April 2023

Case study: Kevin's Natural Foods

This ready meal brand connects to a number of important growth trends and addresses a wide range of personalised food preferences – paleo, keto, free-from dairy, gluten, soy and refined sugars. It recorded sales of $140m in 2022, up 40% from 2021. 

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