Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: September 2026
Case study: Core Power
Core Power has become a $1.6 billion brand, with sales up 16% in 2026. A powerhouse in sports nutrition, Core Power uses ultra-filtered milk to deliver the benefits of high protein, low sugar and lactose-free - benefits that are becoming a category standard for sports and fitness.
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Published: September 2026
Case study: Catalina Crunch
Catalina Crunch transformed a personal health challenge into a $100M+ cereal brand. It moved beyond the keto trend, building a broader proposition centred on taste and texture, and expanded from a niche cereal startup into a multi-category snacking brand. It's a role-model for success with "better grains".
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Published: September 2026
Case study: Jackson's
Jackson's began with a family’s search for better snacks for their son. Starting with a range of sweet-potato chips cooked in coconut oil, the brand expanded into kettle chips and tortilla chips. Jackson’s focuses on ‘permission to indulge’ and the promise of ‘real’ food with ‘ingredients you recognise,’ without compromising on flavour and texture.
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Published: August 2026
Case study: Nurri
Nurri might be the fastest-growing protein brand in America, with a focus on making protein about pleasure and easy everyday consumption. Nurri uses ultra-filtered milk to deliver more protein, no lactose and low-sugar - a trifecta which has proven massively successful for several brands over the past 5 years, with UF milk growing and outsellling plant milks, which are now in decline.
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Published: August 2026
Case study: Magic Spoon
Magic Spoon shows how a challenger brand can transform a familiar category like breakfast, by-passing the constraints that the big brands choose to tie themselves up with - even when those rules are clearly making brands less relevant to health-active consumers. Magic Spoon created a more-protein breakfast and snacking platform by combining a distinctive nostalgia-led identity with a compelling nutritional proposition.
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Published: August 2026
Case study: Tim's Dairy
Tims Dairy, a family-owned dairy business in the UK, has built enduring success by staying true to its heritage, using authentic Greek provenance and affordability, quality and taste as points of differentiation, while prioritising steady, profitable growth. This is how many food businesses will choose to grow over the next decade.
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Published: July 2026
Case study: Bloom Sparkling Energy
Bloom is a wellness-focused brand whose Sparkling Energy drink was the 2nd most-successful new product launch in America in 2025. Its success reflects close alignment with younger consumers' demand for clean energy, great taste and wellness, supported by a digital-first strategy built around social media and influencers.
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Published: July 2026
Case study: Galychyna
Galychyna is one of Ukraine's leading dairy brands, combining innovation and strong sales growth with remarkable resilience in the teeth of wartime disruption. By building its portfolio around taste, provenance and authenticity with products that deliver protein and digestive wellness, the brand has created a distinctive position in a competitive market.
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Published: July 2026
Case study: Chi Forest
Chi Forest is one of China's fastest-growing beverage brands, transforming mainstream soft drinks through a focus on zero sugar, great taste and rapid innovation. By combining rapid product development with a deep understanding of changing consumer preferences, the brand has built a strong position in one of the world's largest beverage markets.
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Published: June 2026
Case study: My Mochi
My/Mochi created the U.S. mochi ice cream category. With great flavours, strong marketing and playful positioning it established mochi as a guilt-free, fun indulgent snack. The market leader, it was recently acquired by Morinaga.
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