Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: October 2024
Case study: Chomps
This meat snacking brand was the 7th fastest growing CPG brand in the US in 2023 and validates animal protein and the re-birth of meat as a consumer health choice.
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Published: October 2024
Case study: Siete
Siete brought a welcome change to the market by launching better-for-you Mexican products in the US in 2014. Today the brand is approaching $500m in sales and is in the process of being acquired by PepsiCo.
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Published: October 2024
Case study: Lifeway
Lifeway is the brand that created the kefir category in US in the late 1980s. It maintains a market share of around 80% today and is currently reviewing an offer from Danone to buy the business for $283m.
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Published: September 2024
Case study: Egglife
Egglife’s wraps connect to many consumer interests and its clever marketing strategy has resulted in a sales growth of over 150% since 2021.
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Published: September 2024
Case study: Bachan's
With a growth and capital efficiency that is rarely seen in CPG, Bachan’s shows that it is possible to achieve astonishing results even with a commodity like barbecue sauce.
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Published: September 2024
Case study: Latitude 65
Latitude 65 has managed to carve out a space in the intensely competitive Swedish energy drinks market. Its focus on provenance and taste has resulted in impressive growth seen to both revenue and profit.
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Published: August 2024
Case study: La Mémère
This French ice cream brand, launched by a French politician in 2020, has essentially created a new economic system with its unique business model that focuses on an ultra-short product & distribution chain.
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Published: August 2024
Case study: Good Idea
Good Idea was early in targeting the small but growing number of health-forward consumers who are thinking about blood sugar management. Its beverages combine five amino acids with chromium to lower post-prandial blood sugar and the brand saw a 170% growth in 2022, much thanks to social media.
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Published: August 2024
Case study: Kevin's Natural Foods
This ready meal brand connects to a number of important growth trends and addresses a wide range of personalised food preferences. The brand made it onto Circana’s list of the 10 most successful product launches in the US in 2023, with sales of $82.3m for that product alone.
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Published: July 2024
Case study: Arla Jörd
After mocking dairy alternatives in a major Swedish campaign in 2018, Arla launched its own range of plant-based alternatives in 2020. The range has now been relaunched as Arla Jörd to strengthen the connection to the dairy giant, which is an interesting move.
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