Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: May 2020
Case study: Straus Family Creamery
This family-owned dairy company claims to be the first 100% certified organic creamery in the United States. The company is highly mission-driven and promotes itself on platforms of provenance and environmental sustainability.
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Published: May 2020
Case study: De Vegetarische Slager
With the aim to entice meat eaters to eat more plant-based, De Vegetarische Slager clearly targets flexitarians with its meat-like soy-based meat alternatives. The company was acquired by Unilever in 2018 and the founder aims to become bigger than the biggest meat company in the world.
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Published: April 2020
Case study: Quorn
The 35 year old mycoprotein brand connects to five key trends and recently repositioned itself as an environmentally sustainable option. It invested heavily in NPD in 2019, entering several new categories.
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Published: April 2020
Case study: Verival
A pioneer of organic cereal in Austria in the 1980s has evolved into an innovative cereal brand that offers on-trend products such as grain-free sport muesli and broccoli porridge.
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Published: April 2020
Case study: Drinkfinity (2020 update)
This PepsiCo e-commerce brand of customised better-for-you beverages appears to have vanished into thin air, leaving confused and angry consumers behind.
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Published: March 2020
Case study: Soreen
Sports positioning and permission to indulge are two of the most powerful strategies a food brand can adopt in today’s market - and Soreen has reinvented itself as a thriving brand by adopting both. It had sales growth of 5.4% in 2019 – in a category that grew by only 2% in the same year.
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Published: March 2020
Case study: Vivera
Plant-based meat alternative company Vivera recently went through a major rebranding - even though the brand was already thriving. The new Vivera connects to the Sustainability trend more strongly than ever before, and aims to inspire flexitarians to join "The Goodness Revolution".
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Published: March 2020
Case study: Mossgiel Farm
Can a business be based on sustainability? Scottish dairy company Mossgiel Farm suggests that the answer to that question is ‘yes’. Bryce Cunningham has built Mossgiel Farm’s brand identity on sustainability and provenance and saw sales grow by over 100% in 2019.
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Published: February 2020
Case study: Polarbröd
A family company from a tiny town in the north of Sweden has grown into the third biggest bread company on the Swedish market. With a strong focus on provenance and sustainability, Polarbröd sold nearly $100m worth of bread last year - including ready-to-eat sandwiches with reindeer meat.
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Published: February 2020
Case study: Gosh
What started as a humble deli in London has grown to become the UK's 8th biggest meat-free brand. Gosh's revenue is approaching $20m and many signs indicate that the independent brand might be preparing for a sale.
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