Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

Published: January 2019

Case study: ThinkThin

In the 19 years since launch, ThinkThin has grown to become a $180 million brand by selling high-protein and low-sugar products aimed at women. 

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Published: December 2018

Case study: Hippeas

Hippeas has been quoted as being one of the fastest growing natural snacking brands in the world. The brand's founder, Livio Bisterzo, was inspired by the trend for plant-based and nutrient-dense snacking and Hippeas has grown to become a $30m+ brand in two years.

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Published: December 2018

Case study: Labnosh

Taking inspiration from US-based Soylent, university friends James Park and Yun Sei-Yeoung founded Labnosh in Seoul in 2014. Labnosh targets Millennials with their "futuristic food alternative" and managed to grow their sales by over 300% in 2016-2017. 

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Published: December 2018

Case study: Bol

When Innocent withdrew its Veg Pots range in 2014, Innocent employee Paul Brown decided to start his own company and launch the concept that way instead. Bol was born. Brown capitalised on consumers’ familiarity with the Innocent products, and Bol is set to double its sales to reach over $12m this year.

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Published: December 2018

Case study: Ape

After realising that university was not for him, 19 year old Zack Nathan founded Ape in 2014. The brand soon secured listings with many key retailers in the UK, and Ape sold an approximate $1.3 million worth of coconut snacks in 2017.  

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Published: November 2018

Case study: Health Warrior

Health Warrior has built their business on chia seeds and offers bars, protein powders and cake mixtures across the US. The brand was acquired by PepsiCo in October 2018, representing one of PepsiCo's biggest plays in better-for-you snacks.

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Published: November 2018

Case study: Oomi

With the world's first fish protein-based noodles, Oomi connects to at least two key trends: the protein trend and the better carbs trend. The brand was listed in four major supermarkets in the UK within two years of launch, promoting the product mainly for its nutritional values. 

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Published: November 2018

Failure case study: Blue Hill

Blue Hill Yogurt was the result of restauranteur David Barber’s attempt to take what was a popular side dish at his high-end New York restaurant, and launch it as a snacking product in US retailers. Blue Hill joined major brands such as Chobani and Dannon in attempting to popularise savoury yoghurt in the US market, but the idea was not a success for either of them.

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Published: November 2018

Case study: Yumbutter

With unique, convenient packaging Yumbutter has taken a well-known consume-at-home product and turned it into a convenient snack. The seven year old start-up today offers seven different types of nut- and seed butters, and grew its retailer prescence by over 400% in 2016-2017. 

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Published: October 2018

Case Study: Barnana

Using his father's recipes for dehydrated bananas, Caue Suplicy has managed to create a $15m+ snacking brand together with friends Matt Clifford and Nik Ingersoll. Barnana is here to eliminate food waste, and to offer a healthy snacks to athletes on the go. 

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