Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

Published: October 2018

Case Study: Vitamin Well

With the aim to bring out a healthier alternative to soda and sweet juices, Vitamin Well launched in Sweden in 2008 and has today grown into a company with over $110 million in sales. Only between 2016 and 2017, the company saw a sales increase of more than 100%.

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Published: October 2018

Case Study: MyMuesli

MyMuesli is a company whose success is fuelled by the personalisation trend, offering consumers to blend their own muesli from 83 different ingredients. With sales approaching $60m and successful cooperations with major companies like Emmi, the future for MyMuesli is looking bright. 

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Published: October 2018

Case Study: Njie

Swedish ex-MMA fighter Assan Njie was struggling to find healthy, convenient food products to fuel his sports career and decided to do something about it. Founded in 2008, Njie boomed with the launch of the ProPud brand of protein puddings in 2015 and sales have increased by 431% since - much thanks to successful use of the 'permission to indulge' strategy.

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Published: September 2018

Case Study: Arla Keso

Arla launched the first cottage cheese in Sweden in 1958, targeting those looking to lose weight. Today the product has grown to become an appreciated snack for the sports-oriented consumers, and is used as a versatile ingredient in a range of sweet and savoury recipes.  

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Published: September 2018

Case Study: Löfbergs

One-hundred-and-twelve-year-old coffee roaster Löfbergs shows that a family-owned business can innovate and keep up with the times. The Swedish company has successfully stepped into RTD coffee and is proving itself able to compete with the giants of the coffee business.

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Published: September 2018

Case Study: Biotiful

Seeing the need for British-made good quality kefir, Natasha Bowes founded Biotiful in 2012. After a a 350% sales increase in 2016-2017 the brand has grown to become a $5m+ business. 

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Published: September 2018

Case Study: Lindahls

The Swedish pioneers in both Greek yoghurt and quark continue to show signs of trend awareness. They launched the first RTD smoothie bowl in the Swedish market earlier this year, and are hoping that this will help turn sales upward again. 

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Published: August 2018

Case study: Forbidden Foods

The Australian start-up founded in 2010 wants to “feed the world with the world’s best”, and are doing this by offering organic rice in different constellations. In 2017 Forbidden Foods entered the RTE market, with premium rice pudding made from black rice.

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Published: August 2018

Case study: Freche Freunde

After seeing the extensive range of healthy kids' snacks in the US, the founders of Freche Freunde decided to try and offer something similar in their home country Germany. Seven years later, they have a $30m+ company whose products are available in 18 international markets. 

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Published: August 2018

Case Study: Kelda Go Soup

A traditional Arla-owned soup brand that started in 1992 has taken the step into the snacking market. With cold, drinkable soups Kelda is offering Swedish consumers a new and convenient way to consume vegetables on the go. 

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