Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: July 2023
Case study: Ehrmann
A well-established dairy player, Ehrmann has managed to achieve revenues over €750m and a presence in more than 70 countries through clever product innovation and a focus on being family-run.
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Published: June 2023
Case study: Fage (2023 update)
Family-run Fage, who pioneered Greek-style yoghurt in the US and many other markets more than 30 years ago, has come a long way from its humble beginnings in 1926. Today it has a 15% share of the US Greek yoghurt market and revenues of over $550m.
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Published: June 2023
Case study: Megumi
The Megumi brand is one of few brands to succeed under Japan’s Foods with Functional Claims (FFC) regulations. Its success can be attributed to the fact that it was the first functional yoghurt product with a 'visceral fat reduction' claim, which caught the attention of consumers.
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Published: June 2023
Case study: Oatly (2023 update)
In this 2023 update we look at Oatly's financial performance which has seen some rare improvements lately, possibly thanks to the positive influences of its newly appointed CEO.
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Published: May 2023
Case study: HealthyCo
HealthyCo is one of many brands that show that the high-protein trend is here to stay. The brand broke through with its Proteinella product, a high-protein sweet spread intended as a healthier alternative to Nutella, in 2016 and had a CAGR of 21% between 2016-2021.
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Published: May 2023
Case study: Clif
Clif illustrates the value of promoting your product on an energy platform - especially if your target market is active, adventurous consumers like in the case of Clif. The brand has maintained a consistent energy focus since its inception 25+ years ago and has been rewarded for this by consumers.
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Published: May 2023
Case study: Soreen (2023 update)
The Soreen brand reinvented itself ten years ago and is today an innovative actor that is disrupting the UK cake category with better-for-you options sold in snackable formats. It was one of few brands in the UK cakes & biscuits category to see volume growth in 2022, with value sales up 12%.
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Published: April 2023
Case study: Kevin's Natural Foods
This ready meal brand connects to a number of important growth trends and addresses a wide range of personalised food preferences – paleo, keto, free-from dairy, gluten, soy and refined sugars. It recorded sales of $140m in 2022, up 40% from 2021.
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Published: April 2023
Case study: Nick's
Nick’s is a rare example of a small international brand that has managed to conquer the US market. The Swedish maker of low-sugar ice cream and sweets had 2021 sales of SEK 246m, with around 50% coming from the US market.
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Published: April 2023
Case study: Yakult 1000
Playing a key role in the Japanese yoghurt market since the 1930s, Yakult further established itself in the market with the launch of Yakult 1000. This product is available for home delivery only and saw sales of 100+ million bottles in the first quarter.
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