Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

Published: November 2017

Case Study: Good Thins

Good Thins was Mondelez’ first new product line since Belvita in 2012, and their first savoury snack brand in more than a decade. The line was created in response to consumer demand for snacks that start with real ingredients combined with intriguing flavours, baked thin and crispy.

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Published: November 2017

Case Study: Love Beets

Love Beets was founded in England in 2010 by vegetable growers Guy and Katherine Shropshire, who grew and sold their salad vegetables in the UK. On on a visit to the US they saw an opportunity to market and merchandise beets, so they started to experiment with various marinated beets recipes, and took these to the Fancy Food Show in NYC.

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Published: November 2017

Case Study: The Collective

The Collective was founded in New Zealand by the experienced entrepreneurs and chefs Angus Allan and Ofer Stenhav, whose aim was to “create an extraordinary yoghurt with an unbeatable taste”. The brand quickly became popular in New Zealand and the UK, with annual sales growing steadily over the past few years.

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Published: November 2017

Case Study: Charlie Bigham's

Charlie Bigham’s was created in 1996, with the aim to create “really delicious, top quality dishes – putting in all the love and attention that you would if you were to cook them yourself”. The brand offers premium quality ready meals that are intended to be cooked in the oven or on the hob – they should not come anywhere near a microwave.

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Published: November 2017

Failure case study: Nesfluid HydraNutrition®

Launched by Nestlé in France in September 2010, Nesfluid HydraNutrition® 's aim was to help people achieve the goals set by the nutritional guidelines, with the hydration and fruit consumption that entails. It was a health drink comprising 50% whey and coconut water, supplemented with various fruit juices, and vitamins. 

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Published: October 2017

Case Study: Cow Candy

Danyel O’Connor, mother of two, was looking for a kids snack that was not excessively processed or contained excessive amounts of sugar. In January 2013 she created Cow Candy, a fruit flavoured Monterey Jack cheese.

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Published: October 2017

Case study: Fazer vegetable breads

Formed in 1861, Fazer  and offers a range of bakery, confectionery and cereal products. In 2015, the company launched breads containing various root vegetables and/or beans to reduce the grain flour content of the bread. Their product won the ’Positioning’ category of the Gama Innovation Award in 2016.

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Published: October 2017

Case Study: Bounce Balls

Paula and Andy Hannagan ”saw the need for a truly healthy, super-nutritious and genuinely tasty snack” and founded Bounce Balls in Australia 2004.

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Published: October 2017

Case Study: Belvita

By launching their biscuits in the UK in 2011, and the US in 2012, Belvita introduced a new category in these countries. There had not been a tradition of eating biscuits at breakfast time until then.

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Published: October 2017

Case Study: Vitamin Manager

Vitamin Manager offers home delivery subscriptions of vitamins, oils, minerals, boosters and herbal extracts tailored to consumers' personal needs

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