Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: March 2023
Case study: Philadelphia
Philadelphia dominates the cream cheese category thanks to its long-established brand equity, a continuous marketing investment and a stream of often highly creative new products to refresh consumer interest. And if anyone can make plant-based cheese work, it is the Philadelphia brand.
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Published: March 2023
Case study: Meiji LG21
LG21 became a revolutionary pioneer of yoghurt with functional claims when it launched in 2000. Today it is the market leader in the Japanese yoghurt market, much thanks to its proven effect on digestive health.
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Published: March 2023
Case study: Beyond Meat (2023 update)
Beyond Meat perfectly illustrates the challenges of the meat substitute category. The company’s operating loss for 2022 was up by 95%, while revenue was down 9.9%.
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Published: February 2023
Case study: HeyTea
This photogenic chain of cheese tea stores pioneered the digitalisation of Chinese beverage chains and shows that Chinese consumers are no longer just chasing western brands.
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Published: February 2023
Case study: Kourellas
Kourellas encourages its customers to “eat like a Greek” with its wide range of full-fat dairy products made from sheep, goat or cow’s milk. The small family brand was recently acquired by DELTA, a leader in the Greek dairy sector.
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Published: February 2023
Case study: The Milkman
This Egyptian premium dairy brand connects to many interesting key market trends and illustrates the power of being truly "Instagrammable".
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Published: February 2023
Case study: Biotiful (2023 update)
The British kefir brand continues to grow and is an excellent example of a brand that has thrived thanks to being small, independent and able to quickly pivot as demand and trends change. And while sales growth has started to slow down, the brand still saw a 7.5% sales increase in 2022.
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Published: January 2023
Case study: Ginsters
Ginsters is the Cornwall-based maker of savoury pastries that has seen great success thanks to significant investment in NPD, thereby ensuring it remains interesting and relevant in the minds of the consumers.
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Published: January 2023
Case study: Terra Nostra
This Azores-based dairy company has used storytelling and key trends like provenance and sustainability to build its brand of grass-fed dairy.
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Published: January 2023
Case study: Pastoret (2023 update)
The Spanish maker of gourmet yoghurt has continued to grow since we last wrote about them. It has stayed true to its roots, maintaining its position as a premium dairy brand while never ceasing to innovate.
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