Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

Published: September 2018

Case Study: Löfbergs

One-hundred-and-twelve-year-old coffee roaster Löfbergs shows that a family-owned business can innovate and keep up with the times. The Swedish company has successfully stepped into RTD coffee and is proving itself able to compete with the giants of the coffee business.

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Published: September 2018

Case Study: Biotiful

Seeing the need for British-made good quality kefir, Natasha Bowes founded Biotiful in 2012. After a a 350% sales increase in 2016-2017 the brand has grown to become a $5m+ business. 

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Published: September 2018

Case Study: Lindahls

The Swedish pioneers in both Greek yoghurt and quark continue to show signs of trend awareness. They launched the first RTD smoothie bowl in the Swedish market earlier this year, and are hoping that this will help turn sales upward again. 

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Published: August 2018

Case study: Forbidden Foods

The Australian start-up founded in 2010 wants to “feed the world with the world’s best”, and are doing this by offering organic rice in different constellations. In 2017 Forbidden Foods entered the RTE market, with premium rice pudding made from black rice.

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Published: August 2018

Case study: Freche Freunde

After seeing the extensive range of healthy kids' snacks in the US, the founders of Freche Freunde decided to try and offer something similar in their home country Germany. Seven years later, they have a $30m+ company whose products are available in 18 international markets. 

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Published: August 2018

Case Study: Kelda Go Soup

A traditional Arla-owned soup brand that started in 1992 has taken the step into the snacking market. With cold, drinkable soups Kelda is offering Swedish consumers a new and convenient way to consume vegetables on the go. 

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Published: August 2018

Case Study: RX Bar

After just four years in business, RX Bar became the No. 3 nutrition-bar brand in the US natural grocery channel. The now Kellogg's-owned brand started out in one of the founders' basement, and brings in $10m+ in annual sales. 

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Published: August 2018

Case Study: True Fruits

As a pioneer in the German RTD smoothie market, True Fruits have managed to maintain their competitive advantage and grow sales by over 100,000% since the launch in 2006. The range has been extended to include also smoothie bowls, targeting Millennials in Germany, Austria and Switzerland. 

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Published: August 2018

Case Study: Drinkfinity

Launched in Brazil in late 2014, Drinkfinity is the result of an effort by PepsiCo to foster innovation among its employees. The brand has since kept its start-up like mentality and structure, with only 4 core team members.

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Published: July 2018

Case Study: Moma

Founded in 2005 by management consultant Tom Mercer, MOMA started as a healthy takeaway breakfast business. In 2011 the company moved away slightly from the direct-to-consumer business and started selling to airlines, stores and offices. Within the next year they became a wholesale only business.

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