Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: February 2023

Case study: Biotiful (2023 update)

The British kefir brand continues to grow and is an excellent example of a brand that has thrived thanks to being small, independent and able to quickly pivot as demand and trends change. And while sales growth has started to slow down, the brand still saw a 7.5% sales increase in 2022. 

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Published: January 2023

Case study: Ginsters

Ginsters is the Cornwall-based maker of savoury pastries that has seen great success thanks to significant investment in NPD, thereby ensuring it remains interesting and relevant in the minds of the consumers.

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Published: January 2023

Case study: Terra Nostra

This Azores-based dairy company has used storytelling and key trends like provenance and sustainability to build its brand of grass-fed dairy.

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Published: January 2023

Case study: Pastoret (2023 update)

The Spanish maker of gourmet yoghurt has continued to grow since we last wrote about them. It has stayed true to its roots, maintaining its position as a premium dairy brand while never ceasing to innovate.

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Published: December 2022

Case study: WhatIF

With plant milks and noodles made from Bambara groundnut, WhatIF positions itself as a radical and revolutionary company that works for sustainability in unique ways that truly make an impact. It launched in Singapore in 2020 and has recently expanded to the US, Australia, New Zealand and Malaysia. 

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Published: December 2022

Case study: Olly's

What started as a brand of snacking olives has expanded into the pretzel category - thereby making itself more versatile and appealing. Olly’s is a good example of a brand that has shown an ability to quickly pivot on strategy - and it's been rewarded for it.

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Published: December 2022

Case study: Power Up

Morris Elbaz was searching for something quick and natural to fuel his runs and was disappointed to find that all the trail mixes were loaded with salt or sugar. Power Up was launched to fill this gap and was one of the top 10 fastest growing snack mix brands in the US in 2020.

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Published: November 2022

Case study: Veggies Made Great

Veggies Made Great encourages consumers to eat more vegetables, and make this easy by offering mainstream vegetable-forward products in convenient and delicious formats. It is an excellent example of 'plants made convenient' and proves the validity of the idea of bakery products that deliver a dose of vegetables. 

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Published: November 2022

Case study: Dole Boosted Blends

Dole's Boosted Blends line of frozen smoothie mixes launched in 2020 and became an instant hit. The range saw sales of $15.2 million in 2021, making it one of the most successful new products that year. The range connects to many key trends, including Mood & Mind, Digestive Wellness and Plants Made Convenient. 

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Published: November 2022

Case study: Veganz

What started as a chain of vegan supermarkets has evolved into a major player in the European market for plant-based foods. With a range of 400+ vegan products in 28 countries, Veganz grew their sales by 14% in 2021 to reach €30.4m. 

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