Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

Published: October 2017

Case Study: Cow Candy

Danyel O’Connor, mother of two, was looking for a kids snack that was not excessively processed or contained excessive amounts of sugar. In January 2013 she created Cow Candy, a fruit flavoured Monterey Jack cheese.

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Published: October 2017

Case study: Fazer vegetable breads

Formed in 1861, Fazer  and offers a range of bakery, confectionery and cereal products. In 2015, the company launched breads containing various root vegetables and/or beans to reduce the grain flour content of the bread. Their product won the ’Positioning’ category of the Gama Innovation Award in 2016.

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Published: October 2017

Case Study: Bounce Balls

Paula and Andy Hannagan ”saw the need for a truly healthy, super-nutritious and genuinely tasty snack” and founded Bounce Balls in Australia 2004.

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Published: October 2017

Case Study: Belvita

By launching their biscuits in the UK in 2011, and the US in 2012, Belvita introduced a new category in these countries. There had not been a tradition of eating biscuits at breakfast time until then.

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Published: October 2017

Case Study: Vitamin Manager

Vitamin Manager offers home delivery subscriptions of vitamins, oils, minerals, boosters and herbal extracts tailored to consumers' personal needs

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Published: October 2017

Case Study: Roobar

A Buglarian brand, Roobar launched in 2012 with the aim of offering an alternative snack and healthy treat

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Published: October 2017

Case Study: Natural Delights

Natural Delights have successfully harnessed consumer interest in natural alternatives to sugar to grow their well-established date business in the US

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Published: October 2017

Case Study: Meta Matcha

Founded in 2015, Meta Matcha is a New York based brand with the ambition of offering a viable alternative to coffee in their rannge of matcha based RTD drinks and powders

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