Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: December 2022
Case study: WhatIF
With plant milks and noodles made from Bambara groundnut, WhatIF positions itself as a radical and revolutionary company that works for sustainability in unique ways that truly make an impact. It launched in Singapore in 2020 and has recently expanded to the US, Australia, New Zealand and Malaysia.
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Published: December 2022
Case study: Olly's
What started as a brand of snacking olives has expanded into the pretzel category - thereby making itself more versatile and appealing. Olly’s is a good example of a brand that has shown an ability to quickly pivot on strategy - and it's been rewarded for it.
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Published: December 2022
Case study: Power Up
Morris Elbaz was searching for something quick and natural to fuel his runs and was disappointed to find that all the trail mixes were loaded with salt or sugar. Power Up was launched to fill this gap and was one of the top 10 fastest growing snack mix brands in the US in 2020.
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Published: November 2022
Case study: Veggies Made Great
Veggies Made Great encourages consumers to eat more vegetables, and make this easy by offering mainstream vegetable-forward products in convenient and delicious formats. It is an excellent example of 'plants made convenient' and proves the validity of the idea of bakery products that deliver a dose of vegetables.
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Published: November 2022
Case study: Dole Boosted Blends
Dole's Boosted Blends line of frozen smoothie mixes launched in 2020 and became an instant hit. The range saw sales of $15.2 million in 2021, making it one of the most successful new products that year. The range connects to many key trends, including Mood & Mind, Digestive Wellness and Plants Made Convenient.
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Published: November 2022
Case study: Veganz
What started as a chain of vegan supermarkets has evolved into a major player in the European market for plant-based foods. With a range of 400+ vegan products in 28 countries, Veganz grew their sales by 14% in 2021 to reach €30.4m.
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Published: November 2022
Case study: Minute Maid Zero Sugar
This Coca-Cola owned brand has come a long way since its foundation in 1945. The Minute Maid Zero Sugar line became one of the most popular new launches in 2021, with sales exceeding $70m.
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Published: October 2022
Case study: Chobani Oat
Chobani Oat is proof that if your customers are loyal enough, and your strategy is good enough, they will follow you into a brand new category. The launch of Chobani Oat in 2019 marked the company's first foray outside of the yoghurt aisle and it has served them well.
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Published: October 2022
Case study: Nomadic Dairy
Nomadic Dairy has managed to become category leader in the UK Convenience & Impulse channel, despite being small and premium priced. This is much thanks to the brand’s position as a small, independent brand with roots in the “lush, green pastures of County Donegal”.
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Published: October 2022
Case study: Fairlife (2022 update)
With sales exceeding $1bn, Fairlife is one of Coca-Cola’s top performing brands and provides good lessons in how the dairy industry can respond to the rise of plant milks.
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