Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

Published: July 2018

Case Study: Pip & Nut

Pippa Murray, an active runner looking for a tasty and nutritious snack to have before, during and after exercise, created Pip & Nut, a brand of nut butters, in 2015. She soon realised that this was of limited use to someone who needed a snack on-the-go, and the brand launched individual 30g sachets of nut butters two years later.

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Published: July 2018

Case Study: Huel

Now updated with new market data: Huel is a UK based brand which offers a complete nutrition meal alternative - the brand name is a shortened form of "human fuel"

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Published: June 2018

Case Study: Yooli

Created by Yuliya Flynn, a former attorney who wanted to introduce Americans to a favourite food from her childhood in Kazakhstan, Yooli farmer’s cheeses are 99% lactose free, high protein cross between cottage cheese and ricotta.

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Published: June 2018

Case Study: Halo Top

Los Angeles lawyer Justin Woolverton was looking for an ice cream-like snack with a good nutritional profile. He started experimenting with an ice cream maker and by 2012 he had a product that was ready to launch. It started under the name Eden Creamery, and was changed to Halo Top in 2013, as a way to give the brand “angelic” characteristics.

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Published: November 2017

Case Study: KIND

First launched back in 2004 by Daniel Lubetzsky, KIND describe themselves as a 'not-only-for-profit’ company, aiming to "connect people and build more empathetic communities through social and philanthropic initiatives". Their proposition is to be "Kind to your body, your taste buds and the world."

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Published: November 2017

Case Study: Temple Turmeric

The pioneer of turmeric beverages in the US, Temple Turmeric, previously Tumeric Alive, was founded in 2008, after its founder Daniel Sullivan discovered “the life-changing and healing power of raw, organic turmeric” on a trip to Hawaii.

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Published: November 2017

Case Study: Sweet Earth

Before retiring from their careers in the CPG industry, husband and wife Kelly and Paul Swette felt like they wanted to "do something that had lasting meaning and value". In 2011 they made this dream come true by creating Sweet Earth, a company that produces a range of plant-based, vegan ready meals and side dishes.

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Published: November 2017

Case Study: Slimming World

Slimming World is a UK weight loss company that was formed in 1969. The company is focused on creating local networks for people looking to lose weight, and around 4000 Slimming World trained consultants help an estimated 900 000 members across the UK and Ireland today.

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Published: November 2017

Case Study: Good Thins

Good Thins was Mondelez’ first new product line since Belvita in 2012, and their first savoury snack brand in more than a decade. The line was created in response to consumer demand for snacks that start with real ingredients combined with intriguing flavours, baked thin and crispy.

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Published: November 2017

Case Study: Love Beets

Love Beets was founded in England in 2010 by vegetable growers Guy and Katherine Shropshire, who grew and sold their salad vegetables in the UK. On on a visit to the US they saw an opportunity to market and merchandise beets, so they started to experiment with various marinated beets recipes, and took these to the Fancy Food Show in NYC.

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