Connecting to the key trends: More is more!
Tue, Sep 30, 2025
In a few weeks' time, we will publish the 2026 edition of our annual flagship report 10 Key Trends Report – now in its 27th year! We’re working hard behind the scenes to deliver a unique report filled to the brim with actionable insights that will tell you not only what the most important trends are – but also how to align your strategy with them.
While you wait, allow us to remind you of the importance of the key trends and how more sometimes actually is more, especially when it comes to trend connection:
Recent blogs
Connecting to the key trends: More is more!
The rebirth of fat has only just begun
Big, bold claims headline the launch of "the first and only longevity bar"
GLP-1: How to turn a threat into an opportunity
Could a local herb be a solution to the matcha shortage?
Culture, habits and negative perceptions hinder adoption of plant-based substitutes
Cheese meets coffee in protected traditional food
New brand brings "protein quality" message to ice cream
Orka: Ice cream in a protein bar format
Coffee concentrates help Nestlé reinvent itself for the young
