Nestlé Chile says it has brought out “the innovation your body has been waiting for” with a yoghurt that puts magnesium front and centre.
Launched in November 2025 as part of the brand’s Goodnes range, the yoghurt comes in two flavours (strawberry and plain) and delivers 70mg of magnesium per 140g pot which corresponds to 23% of the recommended daily intake. The product is lactose-free and delivers 78 calories, 2.2 grams of fat, 4.6 grams of protein and no added sugars. The latter is possible by sweetening with sucralose and stevia.
The product is promoted with the words “de-stress, rest, get active” on-pack and targets health-active consumers that care for their mental health as well as their physical health.
Magnesium is becoming increasingly trendy, with consumers discovering its potential to improve sleep, stress, muscle recovery and more. As the below chart shows, global searches for “magnesium” have grown steadily over the past five years on Google. Looking at other channels, online data analysis company Glimpse Analytics reports a 44% increase in search interest in the past year across TikTok, Instagram and Facebook.
Nestlé Goodnes Magnesio retails at CLP590 per 140g pot which is the equivalent of $0.65 or €0.55. That is around 20-80% more than other branded single-serve yoghurt pots on the Chilean market.
The product has had a lot of attention on Nestlé’s social media channels. It joins the brand’s Goodnes range which also includes:
- Pausa (fruit yoghurt with chamomile)
- Balance (fruit yoghurt with chia seeds)
- Radiance (fruit yoghurt with acai)
- Vitality (fruit yoghurt with guarana, ginger and green tea)
- Protein (fruit yoghurt with 10g of protein)
- Probiotic (fruit yoghurt with 107 CFUs per gram)
