Our Reports
Published: November 2019

10 Key Trends in Food, Nutrition & Health 2020

This analysis is where the smartest entrepreneurs, strategists and product developers come when they want to understand how shifting consumer beliefs in health and nutrition will change the market and create opportunities. And this is the only trend analysis that sets out what strategies companies are following and what are the risks and opportunities, to help you make the most-informed decisions.

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Published: November 2019

Individual Key Trends 2020

Do you need only one of these trends? Select the one that's most relevant to your business. Every one can be purchased as a separate standalone report. Just click below to find out more.

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Published: June 2019

"Real food": the strategy that's transforming sports nutrition

Positioning "real food" for sports and fitness is not a future opportunity, it’s an opportunity that has been growing in importance for almost 20 years. This report helps companies develop a "real foods strategy" for their products, by providing a 10-step plan for a successful “Real Food for Sports” strategy, and 10 case studies of products that are successfully harnessing the strategy.

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Published: May 2019

How to succeed with the plant-based food trend

The plant-based foods trend is an opportunity for every type of business – but what’s the best strategy for success? Meat substitutes are attracting intense attention and huge investment, but in fact Caulipower, a cauliflower-based pizza, achieved the same level of sales in its first year as Beyond Meat, despite having only a fraction of Beyond Meat’s resources. Caulipower – and tens of brands like it, from PepsiCo’s Off the Eaten Path to Love Beets – align more closely with what the health-conscious consumer wants

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Published: March 2019

8 Key Trends in Dairy Nutrition – Strategies and case studies

8 Key Trends in Dairy Nutrition is one of our most popular reports. Written as a practical guide to help you plan your strategy and new product development, it shows out very clearly how the trends are developing, and how they will develop in the future.

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Published: December 2018

Consumer Insights in Food, Nutrition & Health 2019

This report containing 57 charts provides a snapshot of consumers' beliefs and attitudes about food, diet and nutrition. We interviewed over 3,000 consumers equally split between the UK, Australia, Spain, Brazil and the US. Over 500 Chinese consumers were also interviewed about specific topics.

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Published: November 2018

10 Key Trends in Food, Nutrition & Health 2019

This is the most useful report you will read all year. It will enable you to understand the most important shifts in health and nutrition, how they are changing the food and beverage market, and what the opportunities are. The 10 Key Trends report shows you: how the trends are developing – and how they will develop in the future – what strategies companies are following to connect to the trends, what’s emerging that is going to be important, and what’s going to stick around for the long term.

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Published: September 2018

20 Key Health Ingredients: What Consumers Say on Social Media

The internet has become the key way for consumers to learn about food, nutrition and health, and to share interesting new ingredients. Whether you are a product developer trying to select new ingredients or an ingredient supplier trying to figure out commercialisation strategy, it’s important to keep an eye on how health ingredients are discussed in social media.

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Published: August 2018

Provenance & premiumisation in China: how New Zealand brands succeed

Products with Provenance – a clear and positive connection to a country or process – have become a major growth opportunity. In the major cities of Asia, a growing percentage of consumers want products that are ‘natural’ and have a strong back-story about a place or traditional/artisanal production.

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Published: April 2018

Strategies in healthy snacking

Snackification has become one of the biggest drivers of change and opportunity in the food industry. Snacking, mini-meals and food on-the-go are at the centre of consumer preferences, with novelty-seeking consumers willing to try out new tastes, new ingredients and new product types. Thanks to innovation by both start-ups and big brands, people can buy snack types that would have been almost unimaginable five or 10 years ago. And they are willing to pay a premium if they taste good.

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Published: March 2018

FODMAPS: The next gluten-free?

From Australia to the US to Europe, companies large and small are increasingly offering products that are low-FODMAP or FODMAP-friendly. This report shows how FODMAPS is an opportunity for businesses both large and small. It explains the science, illustrates the trend with media research and nine brand case studies, and sets out the strategies companies can follow to be successful. FODMAPS is an eating pattern that has every chance of becoming as important as gluten-free. It is emerging rapidly and wise companies will take it seriously.

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