Our Reports
Published: March 2021

Consumer Briefing: From meatless meals to cutting carbs – a 5-country survey of consumer behaviour in the pandemic year

Consumer behaviour is diverse – and often seemingly contradictory. Foods that improve mental wellbeing and skin health, as well as reducing carbohydrates and increasing fibre intake are high on consumers' priority lists. The 74 charts in this report provide a detailed picture of consumers' beliefs and attitudes about food, diet and nutrition, based on interviews with more than 3,000 consumers in the US, UK, Australia, Spain and Brazil.

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Published: November 2020

10 Key Trends in Food, Nutrition & Health 2021

This report is designed to help you develop your own ideas about what your options are, and make well-informed decisions. For two decades, hundreds of companies have used the New Nutrition Business 10 Key Trends as a practical tool to help formulate strategy and innovation planning. Companies from Japan to America, from Australia and New Zealand to Finland and Sweden, from Germany to South Korea, all rely on this document. Companies find themselves returning to 10 Key Trends for guidance and expert opinion over and again.

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Published: August 2020

Strategy Briefing: Nootropics – strategies and ingredients to deliver success in an emerging market

More and more people are turning to foods and beverages to boost their memory, focus, attention and energy levels – and, particularly during the pandemic, to manage their mood and wellbeing. Nootropics are substances taken to improve cognitive function or mental performance in healthy people. But while there’s strong consumer demand for their benefits, nootropic brands don’t perform as well as their owners hoped – in fact, most fail. This concise 15-page report explores why that is, highlighting common pitfalls.

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Published: July 2020

Cheese snacking: a game-changing opportunity in health and indulgence

Cheese snacking is one of the biggest opportunities for creative new product development, for business growth and improved profitability. People are increasingly embracing cheese as barriers to consumption fall – it’s no longer demonised for its fat and salt content. Cheese offers people a high-protein, low-sugar alternative to sweet or carb-heavy snacks. Whether you are in the dairy business or the snacking business, this concise report spells out the wealth of ways in which you can make a success with cheese snacking.

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Published: June 2020

20 opportunities to reinvent traditional foods

Most of the success stories in the business of food and health are about people taking a traditional food or ingredient and reinventing it. Companies often ask us how it is that some little-known traditional foods emerge, develop a health halo and become a hit with consumers. This report offers a checklist of the important steps in reinventing a traditional food, and 20 traditional foods with potential to be reinvented.

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Published: April 2020

Food & nutrition strategy in a coronavirus world: 20 questions to help shape your strategy

Food companies everywhere are wondering what Covid-19 will mean for levels of demand and for consumption patterns. We have assembled this report to help companies large and small to think through the next 12-18 months. Its purpose is to set out what the most likely impacts on strategy will be, and enable you to think in a structured way about what might change for your business, and how your strategy should evolve.

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Published: March 2020

Strategy Briefing: Seven Healthy Habits for Commercialising Microbiome Science

This 19-page Strategy Briefing shows how companies can pursue new microbiome opportunities in the food, beverage and supplements markets by using Seven Healthy Habits. We have distilled these from the successes and failures of probiotics and prebiotics suppliers over the last 25 years.

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Published: January 2020

Strategy Briefing: Hybrid strategy – harnessing the health halo of plants

A strategy of “hybrid” or “blended” products allows companies to connect to the plant-based trend in a creative way, by offering plant content along with meat, dairy or carbs.  It’s Day 1 of a new product development opportunity which is set for long-term growth and is already showing signs of success.

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Published: January 2020

Strategies & Trends in Kids Nutrition

Launching a kids nutrition product is the riskiest strategy you can choose. And the risk is higher than it has ever been. Failure – or failure to scale beyond a niche or achieve sustainable profitability – is the most common outcome for most kids brands. What must you do to succeed in this toughest of all segments of food and beverage?

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Published: November 2019

10 Key Trends in Food, Nutrition & Health 2020

This analysis is where the smartest entrepreneurs, strategists and product developers come when they want to understand how shifting consumer beliefs in health and nutrition will change the market and create opportunities. And this is the only trend analysis that sets out what strategies companies are following and what are the risks and opportunities, to help you make the most-informed decisions.

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Published: November 2019

Individual Key Trends 2020

Do you need only one of these trends? Select the one that's most relevant to your business. Every one can be purchased as a separate standalone report. Just click below to find out more.

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