Our Reports
Published: January 2023

Consumer Briefing 2023: From protein to carbs, mood & mind to nutrient density - our annual 5-country survey of food & health beliefs & behaviour

Now in its 10th year, our unique five-country consumer survey is a guide to the long-term changes in consumer beliefs about food, nutrition and health. We have developed over the years a reliable way to explore with people what they’re eating, what they are avoiding and why – and this enables us to track long-term changes to discover what is emergent, what is changing, and what has stalled.

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Published: December 2022

Strategies & Trends in Kids Nutrition 2023

Launching a healthier kids nutrition product is one of riskiest things any company can do. It’s a crowded and challenging market and the failure rate is high. This report takes everything we have learned from our special focus on the kids market since 2004 and helps you to reduce your risk of failure – and maximise your chances of success.

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Published: November 2022

10 Key Trends in Food, Nutrition & Health 2023

Understanding which consumer trends will be the most important – and which strategies you can use to create success for your business – is a super-power for food industry executives. This unique report is written to enable you and your colleagues to develop this super-power. This is the only report that tells you not just what the 10 most important long-term trends are, but also what your opportunities and challenges are going to be, and what you can do about them.

Price (PDF or PPT): US$780 £600 €680 NZ$1070 AU$1000 ¥85000

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Published: September 2022

Failures – and what you can learn from them

Failure is back! As economic challenges bite deeper over the next three-to-five years, a willingness to understand and learn from failures will become a super-power for food industry executives.  Even in economic good times, success with a new food product is very rare. In fact, failure is far more common than success, and most products sell on a niche basis with very few ever graduating into the mass market. The smartest people already know that if you study the reasons why food and beverage products fail, then you will learn how to succeed. Unsurprisingly, our failures reports, with their practical guidance on how to avoid the most common mistakes, are massively popular.

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Published: May 2022

Nootropics & Adaptogens: Strategies and ingredients to deliver success in an emergent market

More and more consumers are turning to foods and beverages to boost their memory, focus & attention and energy levels, and to help them sleep and manage their mood. Leading-edge brands have introduced two new buzzwords to describe this space – nootropics and adaptogens. But while there’s strong consumer demand, nootropic & adaptogenic brands mostly don’t perform as well as their owners hoped – in fact, most fail. This concise 22-page report explores why so many brands fail, what the success factors are, highlights the opportunities and how to avoid common pitfalls.

Price (PDF or PPT): US$170 £120 €150 NZ$245 AU$230 ¥18700

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Published: February 2022

Consumer Briefing: From protein to carbs, mood & mind to nutrient density – a 5-country survey of food & health behaviour

Consumer behaviours and attitudes around food and health grow ever more diverse. Each year, we take a close look at changes and developments in consumer sentiment by asking the consumers themselves, in 5 countries, how they’re eating and why. Based on interviews with 2,633 consumers equally split between the US, UK, Australia, Spain and Brazil.

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Published: January 2022

Strategies & Trends in Kids Nutrition 2022

Launching a kids nutrition product is one of the most attractive ideas – who doesn’t want to make a positive difference to children’s diets? But targeting kids is also one of the riskiest strategies in the food industry, with failure (or failing to grow beyond a niche) the most common outcome for kids brands. This report will help you maximise chances of success by showing you which consumer trends offer most growth opportunities and how to connect to them, what are the seven most effective strategies and what traps to avoid.

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Published: November 2021

10 Key Trends in Food, Nutrition & Health 2022

Everyone knows what the trends are in health & nutrition. But New Nutrition Business 10 Key Trends is the only document that identifies the most important growth trends – and it’s used by the smartest people in the business. The report spells out the strategies you can use to connect to the trends and create success. Unique in the food and beverage industry, it’s written in an interesting and engaging style by people who have industry experience and scientific knowledge, and who give real-world examples.

Price (PDF or PPT): US$775 £550 €630 NZ$970 AU$915 ¥75000

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Published: August 2021

Strategy Briefing: How health & nutrition trends can create success in the bakery category

With consumers increasingly avoiding carbs and sugar, it’s often claimed that the bakery category is under threat. But bakery has a major competitive advantage in health & wellness, which is its association with pleasure and indulgence. This versatile category is ideally positioned to tap into the most important consumer health interests to deliver new products – and better margins. In this 23-page briefing, we use real life examples to show how brands can negotiate the challenges and opportunities for bakery.

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Published: March 2021

Consumer Briefing: From meatless meals to cutting carbs – a 5-country survey of consumer behaviour in the pandemic year

Consumer behaviour is diverse – and often seemingly contradictory. Foods that improve mental wellbeing and skin health, as well as reducing carbohydrates and increasing fibre intake are high on consumers' priority lists. The 74 charts in this report provide a detailed picture of consumers' beliefs and attitudes about food, diet and nutrition, based on interviews with more than 3,000 consumers in the US, UK, Australia, Spain and Brazil.

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