Our Reports
Published: December 2014

10 Key Trends in Food, Nutrition & Health 2015

The New Nutrition Business 10 Key Trends is the only trend analysis dedicated to the business of food and health and the only one that will help you spot the difference between an enduring trend and a fad. The 10 Key Trends present a mass of innovation and renovation opportunities for both big brands and entrepreneurial brands.

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Published: November 2014

The Snackification of Breakfast

Breakfast has become one of the most fought-over battlegrounds in food and health, a battle fuelled by consumers' need for easy and quick meals in the morning, and by two massively successful disruptive innovations, Belvita's breakfast biscuit and Up & Go's liquid breakfast. This 65-page report shows how, around the world from Asia to America, breakfast is being 'snackified'. This means a wealth of new opportunities for companies in every food category.

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Published: October 2014

Key trends in the business of dairy nutrition

The dairy industry has always been at the cutting edge of innovation in nutrition and health. Dairy, more than any other category, is perfectly positioned to profit from the most important consumer trends.

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Published: June 2014

Failures in Functional Foods and Beverages

"I like to study failure." So said the world's third richest man, Warren Buffet, speaking at a Coca-Cola shareholder's conference. It is true that examining the most common mistakes that companies make enables you to avoid them. The smartest people know that studying the failures of others teaches us how to succeed. This is the 3rd edition of our massively popular and unique Failures report. A fully-updated analysis, featuring 10 completely new case studies, it incorporates the latest thinking about what causes failure and what cultivates success.

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Published: December 2013

12 Key Trends in Food, Nutrition & Health 2014

The dairy industry has always been at the cutting edge of innovation in nutrition and health. Dairy, more than any other category, is perfectly positioned to profit from the most important consumer trends.

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Published: December 2012

10 Key Trends in Food, Nutrition & Health 2013

Published every year since 1996, our 10 Key Trends is the only trends analysis that enables you to answer these questions with confidence. That's because our methodology, shown in the report in our unique Trend Diamond, ensures that all the angles of a trend are weighed up – from science through to consumer needs.

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Published: March 2012

Lactose-free dairy: Opportunities, strategies and key case studies

The growing success of lactose-free brands, particularly in Europe, illustrates the power of serving a niche in the right way. Only 5%-10% of Europeans are lactose-intolerant, but lactose-free dairy brands enjoy loyal customers who are willing to pay premium prices – usually a 100% premium to regular products.

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Published: March 2012

Kids' dairy and snacking: 10 case studies in marketing and innovation

Snacks and dairy products are major categories in the kids’ food market – but innovating in kids’ dairy is challenging and the market for kids’ snack products is extremely competitive. This 48-page report looks at routes to innovation in these categories, including new approaches to distribution and marketing – and in particular, marketing to that powerful and increasingly on-line buying group, mothers.

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Published: January 2012

10 Key Trends in Food, Nutrition & Health 2012

The food and beverage industry’s most-used guide to the trends driving the business of food and health. Published each year since 1996, our long-term forecast enables companies to formulate their innovation and strategy plans around our trends analysis – as many, many companies tell us they do.

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Published: January 2012

Cocoa – a "naturally functional" health ingredient at the tipping point?

Cocoa has the potential to be a naturally healthy ingredient as successful as cranberries and one that can help create new brands and even new categories. Beverages, dairy and snacks are the areas with most potential, thanks to growing consumer awareness of its health benefits and advances in processing technology that have taken it into new formats.

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