Our Reports
Published: January 2010

20 Key Case Studies in Functional and Health-Enhancing beverages

Using 20 detailed Case Studies of brands addressing a range of benefits – energy, joint health, sports beverages, protein boosting, digestive health, weight management and heart health – this report looks at what makes some functional and health-enhancing brands succeed and what makes others fail.

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Published: December 2009

10 Key Trends in Food, Nutrition and Health 2010

Our annual forecast of the most important current and future trends gives unrivalled practical insights to help you better shape the future of your business. Delivered to you in pdf or as a powerpoint that you can incorporate into your own presentations, our trends report provides you with broad and deep insights all backed with supermarket sales data and our trademark to-the-point opinions as well as a concise bullet-point summary of each trend and the key success factors.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

20% Discount if PDF and PPT purchased together

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Published: October 2009

Probiotic juice: five key strategy lessons from Europe and the US

Case studies in digestive and immune health. Probiotic juice is one of the biggest untapped innovation opportunities in the healthy beverage business, worldwide. The author of this unique report, Julian Mellentin, drawing on case studies from Europe and the US, sets out the five key lessons that are essential reading for anyone who wants succeed in probiotic juice.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

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Published: July 2009

Organic and all-natural kids? snacks and baby foods

Seven Key Case Studies Health-conscious parents seem committed to continuing to buy healthy food for their children despite the recession, even as they economise in other areas.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

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Published: July 2009

Energy shots: birth of a new premium-priced, high-growth category

Such is the value to consumers of the proposition of a daily dose of energy with no added sugar that in the US alone this new category has soared to over $350 million in retail sales in less than two years - despite recession and despite selling at a massive 400% price premium over "mainstream" energy drinks such as Red Bull!

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

20% Discount if PDF and PPT purchased together

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Published: May 2009

Failures in Functional Foods & Beverages: And what they reveal about success

The functional foods market is a complex one. Success with a new product or ingredient is rare. This unique 98-page report examines failures by functional brands and ingredients. It sets out the lessons that can be applied by anyone trying to develop an effective strategy for a brand or trying to commercialise nutrition science and offers concise strategies for reducing the risk of failure.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

20% Discount if PDF and PPT purchased together

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Published: May 2009

Wennstrom's Four Factors of Success A simple tool to innovate healthy brands

Wennström’s Four Factors of Success is a unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing. Developed by brand consultant Peter Wennström, and first used in practice in 1997, this is the first time that this practical, concise and easy-to-follow step-by-step guide has been made available in print.

Price (PDF): US$530 £320 €400 NZ$630 AU$570 ¥550000

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Published: March 2009

Gainomax: How to create an expert brand in sports nutrition

Gainomax has shown how a brand can successfully broaden the market for a sports recovery drink, reaching beyond serious “elite” athletes to draw in occasional gym goers and other mainstream consumers while maintaining its loyal following among the elite athletes.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

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Published: November 2008

Trends & Strategies in Weight Management: Ten Key Case Studies

How do you successfully create, price, position and market weight management brands? How do you market weight management ingredients when there are over 40 different suppliers fighting for space in this embryonic market? This report provides answers to these questions, taken from real case studies of success and failure.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

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Published: September 2008

Cranberries: How Ocean Spray made them the world's most successful superfruit

Cranberries’ rise to success as “the original superfruit” is well-known. Less well-understood is that cranberry sales actually declined for several years. That decline was turned around by a focus on innovative new product development and effective brand communications. This 35 page case study shows how Ocean Spray - and other companies in the cranberry field - have already moved cranberry far beyond simple cranberry cocktail

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

20% Discount if PDF and PPT purchased together

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