Our Reports
Published: March 2009

Gainomax: How to create an expert brand in sports nutrition

Gainomax has shown how a brand can successfully broaden the market for a sports recovery drink, reaching beyond serious “elite” athletes to draw in occasional gym goers and other mainstream consumers while maintaining its loyal following among the elite athletes.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

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Published: November 2008

Trends & Strategies in Weight Management: Ten Key Case Studies

How do you successfully create, price, position and market weight management brands? How do you market weight management ingredients when there are over 40 different suppliers fighting for space in this embryonic market? This report provides answers to these questions, taken from real case studies of success and failure.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

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Published: September 2008

Cranberries: How Ocean Spray made them the world's most successful superfruit

Cranberries’ rise to success as “the original superfruit” is well-known. Less well-understood is that cranberry sales actually declined for several years. That decline was turned around by a focus on innovative new product development and effective brand communications. This 35 page case study shows how Ocean Spray - and other companies in the cranberry field - have already moved cranberry far beyond simple cranberry cocktail

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

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Published: September 2008

Anlene: What makes the world's biggest bone health brand so successful?

Positioned as “the expert in bone nutrition” and as a brand with a positive message about “movement” and a healthy lifestyle, Anlene is one of the biggest dairy nutrition brands, its success based on its appeal to the lifestyle needs of women in mid-life.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

20% Discount if PDF and PPT purchased together

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Published: June 2008

Superfruit: new book defines strategy for superfruit success

Superfruits are the product of a strategy, not something you find growing on a tree. Superfruits are revolutionising the way consumers relate to fruit and fruit-based products and they’re growing their market fast – from 40%-100% every year. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom. This book provides a checklist for superfruit success.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

20% Discount if PDF and PPT purchased together

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Published: April 2008

Probiotics: Successful Strategies from the Global Marketplace

This report is written for anyone trying to develop an effective strategy in the challenging and fast-changing area of probiotics. It sets out the seven steps to creating a successful probiotic brand and describes probiotic strategy both in dairy and emerging new segments such as fruit juice and solid foods.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

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Published: February 2008

10 Factors for Success in Energy Drinks – Europe and the U.S.

Although this report looks broadly at strategy and success in the energy drinks category in the US and Europe – examining the key players, the new entrants, the new niches within the market and the market data – inevitably it is Red Bull which dominates our discussion.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

20% Discount if PDF and PPT purchased together

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Published: November 2002

The Food and Health Marketing Handbook

This Handbook supplies the missing link in food & health marketing - a practical 'how to' manual for strategy development and brand positioning.

Price (PDF): US$530 £320 €400 NZ$630 AU$570 ¥550000

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