Published: August 2011
10 Key Trends in Food, Nutrition and Health 2011 – the half year update
Our annual 10 Key Trends report is the food and beverage industry’s most-used guide to strategy in food, nutrition and health, published each year since 1996. Halfway through each year, we provide a detailed 200-slide Powerpoint update that reflects the latest key developments and features 15 case studies.
Price (PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
Published: July 2011
Opportunities for healthy food and drink brands in the US vending channel
This report explores the growing opportunities for healthy brands to sell their products through the vending channel in the US – a channel that’s anticipating double-digit growth. It addresses the size and nature of the opportunity and what healthy brands need to know in order to be successful. Among other key factors it addresses pricing, packaging, machine technology, location and branding.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: May 2011
Protein power – new foods, new markets Strategies and case studies
Protein, long stuck in a rut as a “body-builder’s” food, is enjoying a new image thanks to new research flagging up its role in weight loss – research that’s moved protein onto the radar screen of the “normal” consumer. While weight management is the strongest possible health benefit platform for protein, it also has opportunities in senior nutrition. And soaring growing global demand for protein is also creating opportunities for new proteins, such as Quorn, which are set to become a $2.5bn business within this decade.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: February 2011
Apps and social media strategies in healthy foods and beverages
Social media and apps are the fastest-moving, biggest bandwagon in global marketing and branding – and food and beverage marketers know they’ve got to get to grips with this new technology. But there are still more questions than answers about how best to use social media – and how to avoid the pitfalls. This concise 47-page report outlines seven practical ways to make social media work for you, based on real life examples.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: December 2010
10 Key Trends in Food, Nutrition & Health 2011
This is the food and beverage industry's most important guide to the business trends in nutrition and health. Companies all over the world already use our trends analysis to inform their innovation, R&D and marketing strategies. Whether you are in ingredient supply or consumer foods and beverages, our annual forecast 10 Key Trends provides unrivalled practical insights. Each trend analysis in this report gives a concise bullet-point summary of the trend and of the key factors we believe can contribute to enduring success.
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US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: November 2010
Smart start-up strategy in healthy food and beverage
If you have an idea for a new food or beverage with health benefits, or nutrition science that you want to commercialise, how do you successfully take it to market? Starting up a new business in healthy foods and beverages is risky; the cost of marketing is always higher than entrepreneurs believe it is going to be, and the rate of sales growth is always slower. This report sets out the five elements of successful start-up strategy over 21 pages, drawing on lessons from 28 key case studies of recent start-ups, both successful and unsuccessful. All the case studies are based on interviews with the companies themselves to give you a first-hand account of what works and what doesn't, enabling you to maximize your chances of success.
Price (PDF):
US$530 £320 €400 NZ$630 AU$570 ¥550000
Published: October 2010
Fiber for digestive health
Digestive health is the biggest growth trend in foods and beverages - and it's the health benefit area with the most untapped opportunities. It's high fiber products that have the most potential - as can be seen from the meteoric success of brands like Fiber One. This report analyses the successes and the failures to enable you to find the most appropriate strategy in your category.
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US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: May 2010
Strategies in enhanced water Analysis and case studies from the US market
Based on industry interviews and supermarket sales data this report analyses recent enhanced water successes and failures in the US, covering, among many other areas: low/no calorie, protein weight management, skin and beauty, and medicalised functionality.
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US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: April 2010
Pom Wonderful: how innovation in science, packaging and branding can create a new superfruit category
Pom Wonderful pomegranate juice is the world's most distinctive beverage brand. First launched in 2002 in innovative and eye-catching bottles, its meteoric rise helped create a category which did not previously exist. This all-new Case Study from New Nutrition Business delivers a close-up view of Pom Wonderful's strategy and positioning and the lessons that everyone can learn from this extraordinary brand
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: March 2010
Innocent Drinks: seven strategy lessons from the setbacks of Europe's biggest smoothie maker
Innocent Drinks rocketed from start-up to over $200 million in retail sales within eight years, creating a brand new category in Europe – fruit smoothies – and enjoying premium prices. But between 2007 and 2009 its sales plunged by 29% (Neilsen), and prices were slashed.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
