Our Reports
Published: September 2008

Anlene: What makes the world's biggest bone health brand so successful?

Positioned as “the expert in bone nutrition” and as a brand with a positive message about “movement” and a healthy lifestyle, Anlene is one of the biggest dairy nutrition brands, its success based on its appeal to the lifestyle needs of women in mid-life.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

20% Discount if PDF and PPT purchased together

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Published: June 2008

Superfruit: new book defines strategy for superfruit success

Superfruits are the product of a strategy, not something you find growing on a tree. Superfruits are revolutionising the way consumers relate to fruit and fruit-based products and they’re growing their market fast – from 40%-100% every year. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom. This book provides a checklist for superfruit success.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

20% Discount if PDF and PPT purchased together

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Published: April 2008

Probiotics: Successful Strategies from the Global Marketplace

This report is written for anyone trying to develop an effective strategy in the challenging and fast-changing area of probiotics. It sets out the seven steps to creating a successful probiotic brand and describes probiotic strategy both in dairy and emerging new segments such as fruit juice and solid foods.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

20% Discount if PDF and PPT purchased together

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Published: February 2008

10 Factors for Success in Energy Drinks – Europe and the U.S.

Although this report looks broadly at strategy and success in the energy drinks category in the US and Europe – examining the key players, the new entrants, the new niches within the market and the market data – inevitably it is Red Bull which dominates our discussion.

Price (PDF or PPT): US$530 £320 €400 NZ$630 AU$570 ¥550000

20% Discount if PDF and PPT purchased together

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Published: November 2002

The Food and Health Marketing Handbook

This Handbook supplies the missing link in food & health marketing - a practical 'how to' manual for strategy development and brand positioning.

Price (PDF): US$530 £320 €400 NZ$630 AU$570 ¥550000

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