Published: March 2010
Coconut water: innovation and natural health benefits drive a new category
From Brazil to America to Europe: coconut water is the fastest-growing new category, with retail sales already above $450 million (€327.5 million), thanks to its strong isotonic, hypo-allergenic and all-natural health benefits. Using new processing technologies and new brands, start-ups in Germany, the US and elsewhere are growing coconut water sales and getting premium prices. Coca-Cola, PepsiCo, some of Europe’s biggest brewing families and even Madonna have invested in the sector.
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Published: January 2010
20 Key Case Studies in Functional and Health-Enhancing beverages
Using 20 detailed Case Studies of brands addressing a range of benefits – energy, joint health, sports beverages, protein boosting, digestive health, weight management and heart health – this report looks at what makes some functional and health-enhancing brands succeed and what makes others fail.
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US$530 £320 €400 NZ$630 AU$570 ¥550000
Published: December 2009
10 Key Trends in Food, Nutrition and Health 2010
Our annual forecast of the most important current and future trends gives unrivalled practical insights to help you better shape the future of your business. Delivered to you in pdf or as a powerpoint that you can incorporate into your own presentations, our trends report provides you with broad and deep insights all backed with supermarket sales data and our trademark to-the-point opinions as well as a concise bullet-point summary of each trend and the key success factors.
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Published: October 2009
Probiotic juice: five key strategy lessons from Europe and the US
Case studies in digestive and immune health. Probiotic juice is one of the biggest untapped innovation opportunities in the healthy beverage business, worldwide. The author of this unique report, Julian Mellentin, drawing on case studies from Europe and the US, sets out the five key lessons that are essential reading for anyone who wants succeed in probiotic juice.
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Published: July 2009
Organic and all-natural kids? snacks and baby foods
Seven Key Case Studies Health-conscious parents seem committed to continuing to buy healthy food for their children despite the recession, even as they economise in other areas.
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Published: July 2009
Energy shots: birth of a new premium-priced, high-growth category
Such is the value to consumers of the proposition of a daily dose of energy with no added sugar that in the US alone this new category has soared to over $350 million in retail sales in less than two years - despite recession and despite selling at a massive 400% price premium over "mainstream" energy drinks such as Red Bull!
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Published: May 2009
Failures in Functional Foods & Beverages: And what they reveal about success
The functional foods market is a complex one. Success with a new product or ingredient is rare. This unique 98-page report examines failures by functional brands and ingredients. It sets out the lessons that can be applied by anyone trying to develop an effective strategy for a brand or trying to commercialise nutrition science and offers concise strategies for reducing the risk of failure.
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20% Discount if PDF and PPT purchased together
Published: May 2009
Wennstrom's Four Factors of Success A simple tool to innovate healthy brands
Wennström’s Four Factors of Success is a unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing. Developed by brand consultant Peter Wennström, and first used in practice in 1997, this is the first time that this practical, concise and easy-to-follow step-by-step guide has been made available in print.
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US$530 £320 €400 NZ$630 AU$570 ¥550000
Published: March 2009
Gainomax: How to create an expert brand in sports nutrition
Gainomax has shown how a brand can successfully broaden the market for a sports recovery drink, reaching beyond serious “elite” athletes to draw in occasional gym goers and other mainstream consumers while maintaining its loyal following among the elite athletes.
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20% Discount if PDF and PPT purchased together
Published: November 2008
Trends & Strategies in Weight Management: Ten Key Case Studies
How do you successfully create, price, position and market weight management brands? How do you market weight management ingredients when there are over 40 different suppliers fighting for space in this embryonic market? This report provides answers to these questions, taken from real case studies of success and failure.
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