Published: March 2012
Kids' dairy and snacking: 10 case studies in marketing and innovation
Snacks and dairy products are major categories in the kids’ food market – but innovating in kids’ dairy is challenging and the market for kids’ snack products is extremely competitive. This 48-page report looks at routes to innovation in these categories, including new approaches to distribution and marketing – and in particular, marketing to that powerful and increasingly on-line buying group, mothers.
Price (PDF):
US$530 £320 €400 NZ$630 AU$570 ¥550000
Published: January 2012
10 Key Trends in Food, Nutrition & Health 2012
The food and beverage industry’s most-used guide to the trends driving the business of food and health. Published each year since 1996, our long-term forecast enables companies to formulate their innovation and strategy plans around our trends analysis – as many, many companies tell us they do.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: January 2012
Cocoa – a "naturally functional" health ingredient at the tipping point?
Cocoa has the potential to be a naturally healthy ingredient as successful as cranberries and one that can help create new brands and even new categories. Beverages, dairy and snacks are the areas with most potential, thanks to growing consumer awareness of its health benefits and advances in processing technology that have taken it into new formats.
Price (PDF):
US$530 £320 €400 NZ$630 AU$570 ¥550000
Published: January 2012
Coconut Water 2012
The market for coconut water beverages grew 100% in 2011 taking the combined retail sales value of the US and European markets to over $265 million (€196 million). The achievement is all the more amazing because it’s a premium-priced category. The market is expected to grow another 50% in 2012. This report sets out which brands are successful and why and defines the key drivers for the coconut water phenomenon.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: August 2011
Trends and Strategies in Healthy Snacking 15 key case studies
Snacking is the over-arching driver in the food industry, affecting every category. This report examines innovations in format, ingredients and marketing and includes 15 detailed Case Studies of healthy snacking brands (see full list of case studies below). Among the case studies are the three most successful snack launches of the last two years – one of them offering “natural functionality” and fun marketing, another the natural health benefits of fruit, while the third is a brand that has legitimized the idea of snacking at breakfast for slow-release energy.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: August 2011
10 Key Trends in Food, Nutrition and Health 2011 – the half year update
Our annual 10 Key Trends report is the food and beverage industry’s most-used guide to strategy in food, nutrition and health, published each year since 1996. Halfway through each year, we provide a detailed 200-slide Powerpoint update that reflects the latest key developments and features 15 case studies.
Price (PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
Published: July 2011
Opportunities for healthy food and drink brands in the US vending channel
This report explores the growing opportunities for healthy brands to sell their products through the vending channel in the US – a channel that’s anticipating double-digit growth. It addresses the size and nature of the opportunity and what healthy brands need to know in order to be successful. Among other key factors it addresses pricing, packaging, machine technology, location and branding.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: May 2011
Protein power – new foods, new markets Strategies and case studies
Protein, long stuck in a rut as a “body-builder’s” food, is enjoying a new image thanks to new research flagging up its role in weight loss – research that’s moved protein onto the radar screen of the “normal” consumer. While weight management is the strongest possible health benefit platform for protein, it also has opportunities in senior nutrition. And soaring growing global demand for protein is also creating opportunities for new proteins, such as Quorn, which are set to become a $2.5bn business within this decade.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: February 2011
Apps and social media strategies in healthy foods and beverages
Social media and apps are the fastest-moving, biggest bandwagon in global marketing and branding – and food and beverage marketers know they’ve got to get to grips with this new technology. But there are still more questions than answers about how best to use social media – and how to avoid the pitfalls. This concise 47-page report outlines seven practical ways to make social media work for you, based on real life examples.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: December 2010
10 Key Trends in Food, Nutrition & Health 2011
This is the food and beverage industry's most important guide to the business trends in nutrition and health. Companies all over the world already use our trends analysis to inform their innovation, R&D and marketing strategies. Whether you are in ingredient supply or consumer foods and beverages, our annual forecast 10 Key Trends provides unrivalled practical insights. Each trend analysis in this report gives a concise bullet-point summary of the trend and of the key factors we believe can contribute to enduring success.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
