Our Reports
Published: August 2018

Provenance & premiumisation in China: how New Zealand brands succeed

Products with Provenance – a clear and positive connection to a country or process – have become a major growth opportunity. In the major cities of Asia, a growing percentage of consumers want products that are ‘natural’ and have a strong back-story about a place or traditional/artisanal production.

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Published: April 2018

Strategies in healthy snacking

Snackification has become one of the biggest drivers of change and opportunity in the food industry. Snacking, mini-meals and food on-the-go are at the centre of consumer preferences, with novelty-seeking consumers willing to try out new tastes, new ingredients and new product types. Thanks to innovation by both start-ups and big brands, people can buy snack types that would have been almost unimaginable five or 10 years ago. And they are willing to pay a premium if they taste good.

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Published: March 2018

FODMAPS: The next gluten-free?

From Australia to the US to Europe, companies large and small are increasingly offering products that are low-FODMAP or FODMAP-friendly. This report shows how FODMAPS is an opportunity for businesses both large and small. It explains the science, illustrates the trend with media research and nine brand case studies, and sets out the strategies companies can follow to be successful. FODMAPS is an eating pattern that has every chance of becoming as important as gluten-free. It is emerging rapidly and wise companies will take it seriously.

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Published: December 2017

Consumer Insights Report

This report provides a snapshot of consumer's beliefs and attitudes about food, diet and nutrition. We interviewed more than 2,000 consumers, of whom 50% live in the UK and 50% live in the US, Australia or Spain. The focus of this report is on UK consumers, but any significant differences with other markets will be pointed out.

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Published: November 2017

10 Key Trends in Food, Nutrition & Health 2018

Every year we aim to entertain and inform our customers with the New Nutrition Business annual analysis of the Key Trends in the Business of Food, Nutrition & Health. If you want to know what trends will be creating opportunities and challenges for your business in the years ahead, you will find them here, as well as some practical advice about how companies are successfully responding to these trends – and what you can take from these for your own business.

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Published: June 2017

How to succeed with natural energy

Energy is a key consumer need, consistently among consumers' top-5 or top-6 needs. This large, successful and profitable market has so far been dominated by fast energy, caffeine-based stimulation drinks. But most consumers want their energy from something they perceive as more natural. Only a small number of brands have connected to this need, but those that have are seeing consistent growth, often at premium prices

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Published: February 2017

Fermentation: how to make a trend into an opportunity

If you have any doubts about the growth potential of the fermented foods trend, dismiss them now. The sign that fermentation has reached its tipping point came with the decision by PepsiCo, the world's second-biggest food and beverage company, to acquire fermented drinks maker KeVita.

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Published: November 2016

10 Key Trends in the Business of Dairy Nutrition

The only trends that matter are the ones that give you opportunities to secure lasting growth for your business. This report sets out the 10 most important growth opportunities in the business of dairy nutrition, highlighting some key white spaces for better margins and additional volume.

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Published: November 2016

10 Key Trends in Food, Nutrition & Health 2017

The New Nutrition Business 10 Key Trends report is the only trend analysis dedicated to the business of food and health - and the only one that will help you spot the difference between an enduring trend and a fad. A small but growing number of consumers are taking personalisation to the next level, such as a genetic profile, or metabolism and disease risk via DNA tests. The power of this trend is reflected in the decision by food giant Campbell's to invest $32 million in Habit, a startup delivering personalised nutrition in an accessible way.

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Published: November 2015

10 Key Trends in Food, Nutrition & Health 2016

The New Nutrition Business 10 Key Trends is the only trend analysis dedicated to the business of food and health and the only one that will help you spot the difference between an enduring trend and a fad. The 10 Key Trends present a mass of innovation and renovation opportunities for both big brands and entrepreneurial brands. For ingredient companies they help to make you as knowledgeable as your customers are.

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