Our Reports
Published: January 2012

Coconut Water 2012

The market for coconut water beverages grew 100% in 2011 taking the combined retail sales value of the US and European markets to over $265 million (€196 million). The achievement is all the more amazing because it’s a premium-priced category. The market is expected to grow another 50% in 2012. This report sets out which brands are successful and why and defines the key drivers for the coconut water phenomenon.

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Published: August 2011

Trends and Strategies in Healthy Snacking 15 key case studies

Snacking is the over-arching driver in the food industry, affecting every category. This report examines innovations in format, ingredients and marketing and includes 15 detailed Case Studies of healthy snacking brands (see full list of case studies below). Among the case studies are the three most successful snack launches of the last two years – one of them offering “natural functionality” and fun marketing, another the natural health benefits of fruit, while the third is a brand that has legitimized the idea of snacking at breakfast for slow-release energy.

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Published: August 2011

10 Key Trends in Food, Nutrition and Health 2011 – the half year update

Our annual 10 Key Trends report is the food and beverage industry’s most-used guide to strategy in food, nutrition and health, published each year since 1996. Halfway through each year, we provide a detailed 200-slide Powerpoint update that reflects the latest key developments and features 15 case studies.

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Published: July 2011

Opportunities for healthy food and drink brands in the US vending channel

This report explores the growing opportunities for healthy brands to sell their products through the vending channel in the US – a channel that’s anticipating double-digit growth. It addresses the size and nature of the opportunity and what healthy brands need to know in order to be successful. Among other key factors it addresses pricing, packaging, machine technology, location and branding.

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Published: May 2011

Protein power – new foods, new markets Strategies and case studies

Protein, long stuck in a rut as a “body-builder’s” food, is enjoying a new image thanks to new research flagging up its role in weight loss – research that’s moved protein onto the radar screen of the “normal” consumer. While weight management is the strongest possible health benefit platform for protein, it also has opportunities in senior nutrition. And soaring growing global demand for protein is also creating opportunities for new proteins, such as Quorn, which are set to become a $2.5bn business within this decade.

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Published: February 2011

Apps and social media strategies in healthy foods and beverages

Social media and apps are the fastest-moving, biggest bandwagon in global marketing and branding – and food and beverage marketers know they’ve got to get to grips with this new technology. But there are still more questions than answers about how best to use social media – and how to avoid the pitfalls. This concise 47-page report outlines seven practical ways to make social media work for you, based on real life examples.

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Published: December 2010

10 Key Trends in Food, Nutrition & Health 2011

This is the food and beverage industry's most important guide to the business trends in nutrition and health. Companies all over the world already use our trends analysis to inform their innovation, R&D and marketing strategies. Whether you are in ingredient supply or consumer foods and beverages, our annual forecast 10 Key Trends provides unrivalled practical insights. Each trend analysis in this report gives a concise bullet-point summary of the trend and of the key factors we believe can contribute to enduring success.

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Published: November 2010

Smart start-up strategy in healthy food and beverage

If you have an idea for a new food or beverage with health benefits, or nutrition science that you want to commercialise, how do you successfully take it to market? Starting up a new business in healthy foods and beverages is risky; the cost of marketing is always higher than entrepreneurs believe it is going to be, and the rate of sales growth is always slower. This report sets out the five elements of successful start-up strategy over 21 pages, drawing on lessons from 28 key case studies of recent start-ups, both successful and unsuccessful. All the case studies are based on interviews with the companies themselves to give you a first-hand account of what works and what doesn't, enabling you to maximize your chances of success.

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Published: October 2010

Fiber for digestive health

Digestive health is the biggest growth trend in foods and beverages - and it's the health benefit area with the most untapped opportunities. It's high fiber products that have the most potential - as can be seen from the meteoric success of brands like Fiber One. This report analyses the successes and the failures to enable you to find the most appropriate strategy in your category.

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Published: May 2010

Strategies in enhanced water Analysis and case studies from the US market

Based on industry interviews and supermarket sales data this report analyses recent enhanced water successes and failures in the US, covering, among many other areas: low/no calorie, protein weight management, skin and beauty, and medicalised functionality.

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