Published: September 2008
Cranberries: How Ocean Spray made them the world's most successful superfruit
Cranberries’ rise to success as “the original superfruit” is well-known. Less well-understood is that cranberry sales actually declined for several years. That decline was turned around by a focus on innovative new product development and effective brand communications. This 35 page case study shows how Ocean Spray - and other companies in the cranberry field - have already moved cranberry far beyond simple cranberry cocktail
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: September 2008
Anlene: What makes the world's biggest bone health brand so successful?
Positioned as “the expert in bone nutrition” and as a brand with a positive message about “movement” and a healthy lifestyle, Anlene is one of the biggest dairy nutrition brands, its success based on its appeal to the lifestyle needs of women in mid-life.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: June 2008
Superfruit: new book defines strategy for superfruit success
Superfruits are the product of a strategy, not something you find growing on a tree. Superfruits are revolutionising the way consumers relate to fruit and fruit-based products and they’re growing their market fast – from 40%-100% every year. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom. This book provides a checklist for superfruit success.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: April 2008
Probiotics: Successful Strategies from the Global Marketplace
This report is written for anyone trying to develop an effective strategy in the challenging and fast-changing area of probiotics. It sets out the seven steps to creating a successful probiotic brand and describes probiotic strategy both in dairy and emerging new segments such as fruit juice and solid foods.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: February 2008
10 Factors for Success in Energy Drinks – Europe and the U.S.
Although this report looks broadly at strategy and success in the energy drinks category in the US and Europe – examining the key players, the new entrants, the new niches within the market and the market data – inevitably it is Red Bull which dominates our discussion.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: November 2002
The Food and Health Marketing Handbook
This Handbook supplies the missing link in food & health marketing - a practical 'how to' manual for strategy development and brand positioning.
Price (PDF):
US$530 £320 €400 NZ$630 AU$570 ¥550000
