Published: May 2009
Failures in Functional Foods & Beverages: And what they reveal about success
The functional foods market is a complex one. Success with a new product or ingredient is rare. This unique 98-page report examines failures by functional brands and ingredients. It sets out the lessons that can be applied by anyone trying to develop an effective strategy for a brand or trying to commercialise nutrition science and offers concise strategies for reducing the risk of failure.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: May 2009
Wennstrom's Four Factors of Success A simple tool to innovate healthy brands
Wennström’s Four Factors of Success is a unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing. Developed by brand consultant Peter Wennström, and first used in practice in 1997, this is the first time that this practical, concise and easy-to-follow step-by-step guide has been made available in print.
Price (PDF):
US$530 £320 €400 NZ$630 AU$570 ¥550000
Published: March 2009
Gainomax: How to create an expert brand in sports nutrition
Gainomax has shown how a brand can successfully broaden the market for a sports recovery drink, reaching beyond serious “elite” athletes to draw in occasional gym goers and other mainstream consumers while maintaining its loyal following among the elite athletes.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: November 2008
Trends & Strategies in Weight Management: Ten Key Case Studies
How do you successfully create, price, position and market weight management brands? How do you market weight management ingredients when there are over 40 different suppliers fighting for space in this embryonic market? This report provides answers to these questions, taken from real case studies of success and failure.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: September 2008
Cranberries: How Ocean Spray made them the world's most successful superfruit
Cranberries’ rise to success as “the original superfruit” is well-known. Less well-understood is that cranberry sales actually declined for several years. That decline was turned around by a focus on innovative new product development and effective brand communications. This 35 page case study shows how Ocean Spray - and other companies in the cranberry field - have already moved cranberry far beyond simple cranberry cocktail
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: September 2008
Anlene: What makes the world's biggest bone health brand so successful?
Positioned as “the expert in bone nutrition” and as a brand with a positive message about “movement” and a healthy lifestyle, Anlene is one of the biggest dairy nutrition brands, its success based on its appeal to the lifestyle needs of women in mid-life.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: June 2008
Superfruit: new book defines strategy for superfruit success
Superfruits are the product of a strategy, not something you find growing on a tree. Superfruits are revolutionising the way consumers relate to fruit and fruit-based products and they’re growing their market fast – from 40%-100% every year. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom. This book provides a checklist for superfruit success.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: April 2008
Probiotics: Successful Strategies from the Global Marketplace
This report is written for anyone trying to develop an effective strategy in the challenging and fast-changing area of probiotics. It sets out the seven steps to creating a successful probiotic brand and describes probiotic strategy both in dairy and emerging new segments such as fruit juice and solid foods.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: February 2008
10 Factors for Success in Energy Drinks – Europe and the U.S.
Although this report looks broadly at strategy and success in the energy drinks category in the US and Europe – examining the key players, the new entrants, the new niches within the market and the market data – inevitably it is Red Bull which dominates our discussion.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: November 2002
The Food and Health Marketing Handbook
This Handbook supplies the missing link in food & health marketing - a practical 'how to' manual for strategy development and brand positioning.
Price (PDF):
US$530 £320 €400 NZ$630 AU$570 ¥550000
