Our Reports
Published: October 2014

Key trends in the business of dairy nutrition

The dairy industry has always been at the cutting edge of innovation in nutrition and health. Dairy, more than any other category, is perfectly positioned to profit from the most important consumer trends.

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Published: June 2014

Failures in Functional Foods and Beverages

"I like to study failure." So said the world's third richest man, Warren Buffet, speaking at a Coca-Cola shareholder's conference. It is true that examining the most common mistakes that companies make enables you to avoid them. The smartest people know that studying the failures of others teaches us how to succeed. This is the 3rd edition of our massively popular and unique Failures report. A fully-updated analysis, featuring 10 completely new case studies, it incorporates the latest thinking about what causes failure and what cultivates success.

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Published: December 2013

12 Key Trends in Food, Nutrition & Health 2014

The dairy industry has always been at the cutting edge of innovation in nutrition and health. Dairy, more than any other category, is perfectly positioned to profit from the most important consumer trends.

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Published: December 2012

10 Key Trends in Food, Nutrition & Health 2013

Published every year since 1996, our 10 Key Trends is the only trends analysis that enables you to answer these questions with confidence. That's because our methodology, shown in the report in our unique Trend Diamond, ensures that all the angles of a trend are weighed up – from science through to consumer needs.

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Published: March 2012

Lactose-free dairy: Opportunities, strategies and key case studies

The growing success of lactose-free brands, particularly in Europe, illustrates the power of serving a niche in the right way. Only 5%-10% of Europeans are lactose-intolerant, but lactose-free dairy brands enjoy loyal customers who are willing to pay premium prices – usually a 100% premium to regular products.

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Published: March 2012

Kids' dairy and snacking: 10 case studies in marketing and innovation

Snacks and dairy products are major categories in the kids’ food market – but innovating in kids’ dairy is challenging and the market for kids’ snack products is extremely competitive. This 48-page report looks at routes to innovation in these categories, including new approaches to distribution and marketing – and in particular, marketing to that powerful and increasingly on-line buying group, mothers.

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Published: January 2012

10 Key Trends in Food, Nutrition & Health 2012

The food and beverage industry’s most-used guide to the trends driving the business of food and health. Published each year since 1996, our long-term forecast enables companies to formulate their innovation and strategy plans around our trends analysis – as many, many companies tell us they do.

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Published: January 2012

Cocoa – a "naturally functional" health ingredient at the tipping point?

Cocoa has the potential to be a naturally healthy ingredient as successful as cranberries and one that can help create new brands and even new categories. Beverages, dairy and snacks are the areas with most potential, thanks to growing consumer awareness of its health benefits and advances in processing technology that have taken it into new formats.

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Published: January 2012

Coconut Water 2012

The market for coconut water beverages grew 100% in 2011 taking the combined retail sales value of the US and European markets to over $265 million (€196 million). The achievement is all the more amazing because it’s a premium-priced category. The market is expected to grow another 50% in 2012. This report sets out which brands are successful and why and defines the key drivers for the coconut water phenomenon.

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Published: August 2011

Trends and Strategies in Healthy Snacking 15 key case studies

Snacking is the over-arching driver in the food industry, affecting every category. This report examines innovations in format, ingredients and marketing and includes 15 detailed Case Studies of healthy snacking brands (see full list of case studies below). Among the case studies are the three most successful snack launches of the last two years – one of them offering “natural functionality” and fun marketing, another the natural health benefits of fruit, while the third is a brand that has legitimized the idea of snacking at breakfast for slow-release energy.

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