Our Reports
Published: April 2010

Pom Wonderful: how innovation in science, packaging and branding can create a new superfruit category

Pom Wonderful pomegranate juice is the world's most distinctive beverage brand. First launched in 2002 in innovative and eye-catching bottles, its meteoric rise helped create a category which did not previously exist. This all-new Case Study from New Nutrition Business delivers a close-up view of Pom Wonderful's strategy and positioning and the lessons that everyone can learn from this extraordinary brand

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Published: March 2010

Innocent Drinks: seven strategy lessons from the setbacks of Europe's biggest smoothie maker

Innocent Drinks rocketed from start-up to over $200 million in retail sales within eight years, creating a brand new category in Europe – fruit smoothies – and enjoying premium prices. But between 2007 and 2009 its sales plunged by 29% (Neilsen), and prices were slashed.

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Published: March 2010

Coconut water: innovation and natural health benefits drive a new category

From Brazil to America to Europe: coconut water is the fastest-growing new category, with retail sales already above $450 million (€327.5 million), thanks to its strong isotonic, hypo-allergenic and all-natural health benefits. Using new processing technologies and new brands, start-ups in Germany, the US and elsewhere are growing coconut water sales and getting premium prices. Coca-Cola, PepsiCo, some of Europe’s biggest brewing families and even Madonna have invested in the sector.

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Published: January 2010

20 Key Case Studies in Functional and Health-Enhancing beverages

Using 20 detailed Case Studies of brands addressing a range of benefits – energy, joint health, sports beverages, protein boosting, digestive health, weight management and heart health – this report looks at what makes some functional and health-enhancing brands succeed and what makes others fail.

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Published: December 2009

10 Key Trends in Food, Nutrition and Health 2010

Our annual forecast of the most important current and future trends gives unrivalled practical insights to help you better shape the future of your business. Delivered to you in pdf or as a powerpoint that you can incorporate into your own presentations, our trends report provides you with broad and deep insights all backed with supermarket sales data and our trademark to-the-point opinions as well as a concise bullet-point summary of each trend and the key success factors.

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Published: October 2009

Probiotic juice: five key strategy lessons from Europe and the US

Case studies in digestive and immune health. Probiotic juice is one of the biggest untapped innovation opportunities in the healthy beverage business, worldwide. The author of this unique report, Julian Mellentin, drawing on case studies from Europe and the US, sets out the five key lessons that are essential reading for anyone who wants succeed in probiotic juice.

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Published: July 2009

Organic and all-natural kids? snacks and baby foods

Seven Key Case Studies Health-conscious parents seem committed to continuing to buy healthy food for their children despite the recession, even as they economise in other areas.

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Published: July 2009

Energy shots: birth of a new premium-priced, high-growth category

Such is the value to consumers of the proposition of a daily dose of energy with no added sugar that in the US alone this new category has soared to over $350 million in retail sales in less than two years - despite recession and despite selling at a massive 400% price premium over "mainstream" energy drinks such as Red Bull!

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Published: May 2009

Failures in Functional Foods & Beverages: And what they reveal about success

The functional foods market is a complex one. Success with a new product or ingredient is rare. This unique 98-page report examines failures by functional brands and ingredients. It sets out the lessons that can be applied by anyone trying to develop an effective strategy for a brand or trying to commercialise nutrition science and offers concise strategies for reducing the risk of failure.

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Published: May 2009

Wennstrom's Four Factors of Success A simple tool to innovate healthy brands

Wennström’s Four Factors of Success is a unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing. Developed by brand consultant Peter Wennström, and first used in practice in 1997, this is the first time that this practical, concise and easy-to-follow step-by-step guide has been made available in print.

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